STRATEGY
WORKING SMARTER
Working Smarter
HOW TO GET A REAL ESTATE AGENT TO WORK FOR YOU 24/7.
by Abhi Golhar
T
he internet has changed many business models. Remember
Searchability isn't ideal though, as you must sit down at the com- puter or use your smartphone to do it. You also need to remember and re-enter your search criteria, and you may not even know about some deals because you missed them due to search-input limitations. Time is important as well unless you sit up late at night searching the Multiple
Listing Service (MLS). There is a better way to keep up with new listings, sold homes, and especially price reductions. The MLS databases are all computerized and they provide real estate agents with tools for searches by whatever listing criteria they use. The great news is that these same MLS reports can usually be set up on an automated
when there were travel agencies in strip malls? Real estate isn't im- mune to such changes. Websites like Zillow and Trulia have made it possible for real estate investors to search for weeks or months to see listed homes without having to talk to a real estate agent.
72 | think realty magazine :: may / june 2019
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