DRINKING DONE DIFFERENTLY
RIDING THE ALKALINE WATER WAVE
Ready to experience one of the hottest — and wettest — celebrity health trends hitting Hollywood and beyond? If you admire Jennifer Aniston’s radiant skin or Tom Brady’s lengthy football career, you may want to try alkaline water. Endorsed by the aforementioned actor and athlete and a growing list of other notables — including model Miranda Kerr and singer Beyoncé — alkaline water is produced through electrolysis to have a higher pH than standard bottled water. Many believe it possesses properties that can improve a person’s complexion, fight heart disease, and aid in cancer prevention, among many other benefits. SCIENCE-DRIVEN SIPS In addition to providing the apparent health benefits of traditional water, many say alkaline water offers drinkers a gateway to A-list health. Enthusiasts claim the product’s
higher pH improves metabolism and energy levels, detoxifies the body, promotes glowing skin, and reduces the likelihood of bone loss by neutralizing acid in the bloodstream and hydrating the body more efficiently. THE PRICE OF POURED HEALTH While alkaline water advocates are quick to praise the product, a higher pH comes with a higher price tag for consumers. Depending on your brand of choice, one gallon of premium alkaline water may cost more than $30 ! Because it is a human-made product
and not something that simply flows from our taps, alkaline water requires processes including mineralization, filtration, ionization, and quality assurance before it reaches supermarket shelves. These expenses and the costs of good old-fashioned marketing have contributed significantly to the sticker shock frugal shoppers feel.
HYDRATION AND HYPE So, is alkaline water worth it? While
encouraging people to drink more water is never bad, the jury is still out on the ultimate benefits of this pricey libation. Although the Mayo Clinic acknowledges that some studies have shown a link between alkaline water and bone health, more extensive research is needed to prove all other claims, including cancer-fighting properties. As with any trendy health fad, receiving sound advice from your physician may spare your body and bank account from unnecessary habits.
SMALL SHOP, BIG HEART
A Salute to Mom-and-Pop Business Owners
In case you’re unaware, March 29 is National Mom and Pop Business Owners Day. It’s a celebration that’s very dear to my heart, as many of my clients are small-business owners. Whether they own a market, grow greenhouse fruits and vegetables, build furniture, or operate small neighborhood shops, they represent the independent spirit that drives our country’s success. I’ll always salute and support them.
From a customer’s perspective, many of us surely agree that small businesses are often more in tune with offering personal care and quality than focusing on shareholder profits. If a shop sells a bushel of apples, there’s a very good chance those apples are of the highest possible quality. There are exceptions, but most mom-and-pop businesses are truly dedicated to delivering the best goods or services possible — and they do that by focusing on people rather than numbers. Naturally, running a small business is a nonstop commitment that demands wearing many hats at once. One of my accountants once told me that 5 out of 10 small businesses fail. If you’ve made it, congratulations! You deserve nothing but happiness and success. May you always be grateful for what you’ve accomplished and have faith you will continue to grow.
On a personal note, I’m incredibly proud to be a small-business owner and offer something most large operations can’t. It’s far too common for larger entities to categorize people as “pregnant moms” or “cancer patients” instead of as individuals with unique histories and specific needs. Personal relationships are not born in factories; they result from connecting with a professional who truly cares about the personal stories and well-being of the people who depend on them. Without that focus and commitment, Natural Solutions for Health wouldn’t exist. Thank you for supporting small businesses. Happy National Mom and Pop Business Owners Day to all those who work every day to make their customers feel heard and understood!
–Dr. Tom Sladic
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