Dore Law - March 2020


If you dive deep into the tactics of successful businesses and startups, a common thread among them is that culture reigns king. More and more value is placed on fostering an uplifting atmosphere for employees, which allows them to generate better business. The general consensus says great culture is built over time and can take many tries in an attempt to get it “just right.” But one book suggests that you might not need to look very far to pinpoint the biggest influence behind company culture. In “Five Frequencies: Leadership Signals That Turn Culture Into Competitive Advantage,” a team of four authors compile their years of extensive experience working with companies to execute cohesive strategies for building effective culture. Jeff Grimshaw, Tanya Mann, Lynne Viscio, and Jennifer Landis have witnessed company cultures of every type be successful and fail. They concluded that culture doesn’t cultivate from the many but, rather, is affected by the few. In this case, the few are the leaders of the business. The authors assert that leaders are, at every moment, transmitting signals to their team, whether intentionally or not. Teams take cues from those who lead them, so if leaders aren’t dialed into the frequencies they’re giving off, they could be transmitting troublesome signals. Instead, leaders should always be dialed into their “vibes” and be particularly aware of five specific frequencies: Thanks to suggestions from our Advisory Group — a group of client representatives who give us advice on ways to improve our service — Doré Rothberg McKay is rolling out a brand-new tool that will help us communicate with you. We’re calling it the Client Portal, and we’re excited for you to see it in action. Starting in the first quarter of 2020, we’ll use the Client Portal as an online site, adding content to it related to various cases. Clients who have multiple cases with us will have their own password-protected accounts on the Client Portal, which they’ll be able to access to check in on the status of those matters. The idea is for clients to be able to view our progress anytime, anywhere, and on any device without having to call or email the lawyer working on their cases. Your lawyers will still continue to call or email updates on anything major, as always, but from now on, you’ll have access to updates and other information when applicable, for example: • The name and contact person(s) assigned to each matter • Documents that need to be shared between client and attorney • A monthly snapshot of progress on each matter The only communication that won’t be recorded there are calls and emails, which will continue to reach you directly and serve as our main means of communication. The Client Portal is simply icing on the cake! We look forward to continuing to improve our service with your feedback and advice. If you have any suggestions for us, feel free to get in touch today.

1. Their decisions and actions 2. What they choose to reward and recognize 3. What they do and do not tolerate 4. The way they show up informally 5. How they compose formal communications

“Five Frequencies” illustrates how correctly tuning into these frequencies can give leaders the tools they need to make bad culture good and good culture great. Full of tried-and-true examples from real companies around the globe, this guide proves that culture is not something tangible you can hold, nor is it a procedural element you can simply implement. It’s something people feel, and it’s built and explained by the behaviors that surround it. This means it can be difficult to manage, measure, and, most importantly, change. But if leaders take the time to look at themselves and the actions they exemplify, they’ll have a solid foundation to start.



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