COURSE DESCRIPTIONS IIIIIEil
Department ofChemistry and Biochemistry
325 MANAGEMENT SCIENCE (3) Mathematical programming with emphasis on problems in management and economics. In cludes applications in production control, sched uling, inventory control, scheduling, inventory control, PERT and network flow problems. Funda mental mathematical optimization and measure ment theory problems. Prerequisite: 190, 202 , 223, 321 Fee: $10. (See also COS 325) 361, 362 BUSINESS LAW (3, 3) First semester: Function of law in our society, crimes, i11timtional torts, negligence, contracts. Uniform Commercial Code, sales, and negotiable instruments. Second semester: Property, partner ships, corporations, agency, landlord and tenant, security agreements, bankruptcy and business regulation. Prerequisite for 362 is 36 l; requires upper division standing. 415 MANAGEMENT AND ORGANIZATION (3) Principles of management; planning, control ling, organizing, organizational behavior and communication, management of conflict and change, business ethics and societal relationships. Prerequisites: 201 , 212, Psychology 200. 450 DIRECTED STUDIES (1-3) Extensive exploration of the literature in a selected field of business or economics under fac ulty guidance. Prerequisites: upper division stand ing and consent. May be repeated with different section title for maximum of six units. 460 BUSINESS PRACTICUM (1-3) Business work experience related specifically to field of study. Aproposal describing learning ob jectives, collateral reading and expected benefits must be submitted and accepted by a supervi sor/instructor during the semester prior to regis tration. Departmental approval required. 464 SMALL BUSINESS MANAGEMENT (3) Methods, problems and factors involved in launching and operating a small mercantile or service business. Prerequisites: 330, 370 or con sent. 470 STRATEGIC MANAGEMENT (3) Methods of modern research in business and industry, with projects designed to provide actual research experience. Prerequisites: 202, 321 , 330, 362, 370, 415 Marketing Courses 330 MARKETING (3) Methods, policies and principles of modern marketing systems; various channels of distribu tion and future trends. Prerequisite: 190 and 201 or consent. 331 CONSUMER BEHAVIOR (3) Consumer buying patterns, decision making, motivation and behavior. Behavioral science ap plied to the solution of marketing problems. Be havioral research techniques. Prerequisites: 221 , 330, Psychology 200. 334 ADVERTISING PRINCIPLES (3) Advertising methods currently used for promo tion of products, services, ideas, and events by business firms , trade associations and community organizations, including the church; assigned student projects. Prerequisite: 111 or consent, 330.
336 SALES PRACTICUM (3) Analysis of the sales manager as a professional market tactician in a marketing firm. Includes survey of personal selling effort with emphasis on interrelationships between sales activity and relat ed marketing functions. Involves applied ap proaches and actual real world experiences in sales. 431 MARKETING MANAGEMENT (3) Planning and implementing marketing poli cies and strategy. Developing marketing mix. Or ganizing and administering the marketing and sales department. Planning distribution channels of consumer and industrial goods. Forecasting and budgeting. Market analysis. Marketing prob lems. Public policy in marketing. Prerequisites: 190, 201 , 202, 221 , 330, 334, 470 or consent. 432 MARKETING RESEARCH (3) Research methods and applications in adver tising, distribution , Product development. Identi fication of data sources. Collection, analysis and interpretation of data in solving marketing prob lems. Preparation of research reports. prerequi sites: 321 , 334 or consent. 433 MARKETING DECISION MAKING (3) Solving marketing problems through the ap plication of analytical techniques. Emphasis on fundamental understanding and application where techniques are reviewed., explained and applied to actual marketing data. Prerequisite: 190, 223 , 432. 435 INDUSTRIAL MARKETING (3) Analysis of environment in which industrial products are marketed to industrial firms , gov ernments, and institutions. Strategies and case studies. Student project required. Prerequisite: 330 436 RE'D\IL MANAGEMENT (3) Examination and evaluation of changing con cepts of retailing and merchandising from a management viewpoint. Philosophy of modern management and measures of retail productivity are employed in individual student fields projects. Prerequisite: 330 or consent. Quantitative Management 190 BUSINESS SThTISTICS (3) Collection and presentation of business data, central tendency and dispersion measures for business analysis, sampling and inference for hy pothesis testing and quality control, business fore casting with simply and multiple regression , in dex numbers. Prerequisite: consent. 221 INTRODUCTION TO COMPUTERS (3) How computers work;computer language; flow charts; simple problems in computer program ming and in data processing. 223 CALCULUS FOR MANAGEMENT SCIENCES (3) Fundamental principles of differential and in tegral calculus. Applications chosen mainly from the management sciences. Prerequisite: passing proficiency exam administered by business de partment or receiving a"C" or better grade in math 100 the prior year. 321 MANAGEMENT INFORMATION SYSTEMS (3) Information systems, their design, implemen tation and contribution to management plan ning, decision making and control. Prerequisites: 111 , 212 , 221.
James Rynd, PhD. , Chair Faculty Professors: R. Coad, Rynd Associate Professor: Lin CHEMISTRY
Objectives: Upon completion of the chemistry program a student will have dem onstrated (I) an understanding of the basic concepts of the structure of matter and the changes it undergoes , (2) an ability to do quantitative problem solving, (3) proficiency in common laboratory methods, and 4) a knowledge of resource material in chemistry. The program is designed to meet the re quirements and needs of students going into industry, into professional programs (medi cine, engineering, etc.), into graduate school and into education. To satisfy the diverse interest and needs a number of course op tions are available. A core curriculum is required of all majors after which electives with guidance of an advisor are chosen to meet specific needs. Department Major: Requires 22 units of sup portive courses, 30 units of core chemistry courses and 6 units of chemistry related electives. Core Courses: Math 105, 106; Computer Sci ence l 0 l; Physics 211, 222 , and either 321 , 331 , or 341 ; Chemistry 105 , 106, 301, 302, 350, 402, 403, 404, 450 Recommend electives for those interested in: Pre-medicine/biochemistry: Chemistry 411 , 412, Biology Ill, 272 , 312 Industrial: Physics 321, 322; Chemistry 480 Graduate School: Chemistry 420; physics 321 , 332 Department Minor: 12 upper division units , 6 of which may be counted toward a different major. Chemistry 105, 106, 301, 302, 350 or 402. Chemistry majors automatically meet the general education requirements of eight units of science and mathematics. The language requirement is the minimum of two years in high school or one semester of college. BIOCHEMISTRY Biochemistry is the study of the chemistry of living systems. this interdisciplinary pro gram draws upon the areas of biology and chemistry. Objectives: The major is designed espe cially for those students planning a career in the health professions. The requirements for schools of medicine, dentistry, pharmacy and medical technology are met within this ma-
Made with FlippingBook flipbook maker