EHIIIII C URSE DESCRIPTIONS Management Courses 111 BUSINESS METHODS AND PROBLEMS (3)
Department ofChemistry
336 SALES MANAGEMENT (3) Analysis of the soles manager os o professionol morket tact icion in amarketing firm. Includes survey of personol selling effort with emphasis on interrelationships between soles octivity and related marketing functions. lnllllves theoreticol ond opplied approaches utilized to manage a field soles force effectively. Prerequisite : 330 or permission. 431 MARKETI NG MANAGEMENT (3) Planning ond implementing morketing policies and strotegy. Developing morketing mix. Orgonizing and odministering the marketing and soles deportment Planning distribution channels of consumer ond industriol goods. Forecosting ond budgeting. Market on□ lysis . Marketing problems. Public policy in marketing. Prereq uisi tes: 190, 201, 202, 221, 330, 334, 370 or consent. 432 MARKETING RESEARCH (3) Research methods and applications in advertising, distribution, product development ldentificotion of d□ to sources Collection anolysisond interpretation of doto in solving marketing problems: Prep □ rotion of research reports. Prerequisites: 321, 334, 433 or consent. 433 MARKETING DECISION MAKING (3) Solving marketing problems through the applicotion of on □ lyt icol techniques. Emphosis on fundamentol understanding ond □ pplicotions where techniques ore reviewed, exploined and opplied to octual marketing doto. Prerequisite: 190, 223. 435 INDUSTRIAL MARKETING (3) Analysis of environment in which industri ol products ore marketed to industrial firms, governments, and institutions. Strot egies and case studies. Student project requi red. Prerequisite: 431. 436 RETAIL MANAGEMENT (3) Examination and e11Jluation of changingconcepts of retoiling and merchandising from amanagement viewpoint. Philosophy of modern management and measures of retail productivity ore employed in individuol student field projects. Prerequisite: 330 ar permission. Quantitative Management 190 BUSINESS STATISTICS (3) Collection and presentotion of business dota, centrol tendency and dispersion measures far business analysis, sampling and inference for hypothesis testing and quality control, business forecasting with simple and multiple regression, index numbers. Prerequisite: consent. 221 INTRODUCTION TO COMPUTER PROGRAMMING (3) Haw computers mrk; computer language; fl ow charts; simple problems in computer progromming and in dota processing. 223 CALCULUS FOR MANAGEMENT SCIENCES (4) Fundamental principles al differential and integrol colculus. Applicot ians chosen mainly from the management sciences. Pre requisite: passing proficiency exam administered by business department or receiving a"C" or better grode in moth 100 the prior year. 321MANAGEMENT INFORMATION SYSTEMS (3) lnformotion systems, their design, implementat ion and contri bution to management planning, decision making and control. Prerequisites: 111 , 212, 221.
An introduction to the lllrious mojor oreos of business octivity, woys in which businesses ore organized, operoted and financed and types of problems they encounter. 318 PERSONNEL MANAGEMENT (3) Organizotion ond role of the personnel deportment in busi ness; onalyzing ond solving cose problems drown from industry. Prerequisite: upper division stonding. 325 MANAGEMENT SCIENCE (3) Mathematicol progromming with emphasis on problems in manogement ond economics. Includes applications in production control, scheduling, inventory control, PERT ond network flow problems. Fundamental mothematical optimization ond meosure ment theory problems. Prerequisites: 190, 202, 223, 321. Fee: $10. (See also COS 325). 361, 362 BUSINESS LAW (3, 3) First semester: Function of low in our society, crimes, inten tionol torts, negligence, controcts. Uniform Commercial Code, sales, agency and negotiable instruments. Second semester: Property, partnerships, corporotions, landlord and tenant, security agreements, bankruptcy and business regulation. Prerequisite for 362 is 361; requires upper division stonding. 415 MANAGEMENT AND ORGANIZATION (3) Principles of monagement: planning, controlling, orgonizing, org □ nizotional behavior ond communicotion, monagement of con flict ond chonge, business ethics ond societol relotionships. Pre requisites: 201 , 212, Psychology 200. 450 DIRECTED STUDIES (l -3) Extensive explorotion of the literoture in a selected field of business oreconomics under faculty guidonce. Prerequisi tes: upper division stonding and consent. Moy be repeated with different section title for moximum of six units. 464 SMALL BUSINESS MANAGEMENT (3) Methods, problems ond foctors inllllved in lounching and operoting o small mercantile or servi ce business. Prerequisite: 330, 370 or consent. 460 BUSINESS PRACTICUM (2-3) Business mrk experience related specificolly to field of study. Aproposal describing learning objectives, colloterol reoding and expected benefits must be submittedand accepted by asupervi sor/instructor during the semester prior to registrotion. Deport mentol opprollll required. 470 STRATEGIC MANAGEMENT (3) Methods of modern reseorch in business and industry, with projects designed toprovide octuol research experience. Prerequi sites: 202,321,330, 362, 370,415. Marketing Courses 330 MARKETING (3) Methods, policies and principles of modern marketing sys tems; lllrious channels of distribution and future trends. Prerequi si te: 190 and 201. 331 CONSUMERBEHAVIOR (3) Consumer buying patterns, decision moking, moti11Jtion and behavior. Behaviorol science applied to the solution of marketing problems. Behaviorol research techniques. Prerequisites: 221, 330, Psychology 200. 334 ADVERTISING PRINCIPLES (3) Advertising methods currently used for promotion of products, services, ideas, ond events by business firms, trode associotions and community orgonizotions, including the church; ossigned student projects. Prerequisite: 111 or consent, 330.
Faculty Professors: P. Coad, R. Coad, Fischer, Rynd
Objectives: Upon completion of the chemistry prog ram a student will have demonstrated l) an understanding of the basic concepts of the structure of matter and the changes it undergoes, 2) an ability to do quantitative problem solving, 3) proficiency in common laboratory methods, and 4)a knowledge of resource material in chemistry. The program is designed to meet the require ments and needs of students going into industry, into profession programs (medicine, engineering, etc.), into graduate school and into education. To satisfy the diverse interest and needs a number of course options are available. Acore curriculum is requ ired of all majors ofter which electives with guidance of on advisor are chosen to meet specific needs. Department Major : Requires 22 units of supportive courses, 30 units al core chemistry courses and 6units of chemistry related electives. CoreCourses: Math l 05, l 06; Computer Science l 01; Physics 211,222,331; Chemistry 105,106,301,302,350,402,403, 404, 450. Recommend electives for those interested in: Pre-medicine/biochemistry : Chemistry 411 , 412, Biology 111, 272, 312 Industrial: Physics 321, 322; Chemistry 480 Education : Physical Science 250; Geology 103 Graduate School: Chemistry 420; Physics 321, 332 Deportment Minor: Chemistry 105, 106, 301, 302, 350 or 402. Chemistry majors outomaticolly meet the generol educotion requirement of eight units of science and mathematics. The l □ nguoge requirement is the minimum of two yeors inhigh school or one semester in college. 100 INTRODUCTION TO CHEMISTRY (2) Anon-lob course introducing the student to basic chemicol terminology, symbols and concepts with on emphasis on biochem istry. Does not fulfill nursing requirement in chemistry. Meets prerequisite to Biology 272 and is □ pplicoble towards general education science requirement. Not open to students who hove had college chemistry. l 01, l 02 CHEMISTRY SURVEY (3, 3) Principles ond theories of general, organic and biochemistry and their opplicotions to medicine ondnutrition. Tm hours lecture three hours laboratory eoch semester. Prerequisite: high school chemistry ond olgebra or passing grode on entronce exam. lab fee: $15. 105, 106 GENERAL CHEMISTRY (4, 4) Principles ond theories of atomic structure, chemical bonding and chemicol reoctivity; thermodynamics, chemical kinetics ond electro-chemistry. laborotory emphasizes quantitative ospects of physicol and inorganic chemistry. Three hours lecture, four hours loborotory. Prerequisite: high school chemistry lob fee: $20.
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