432 MARKETING RESEARCH (3) Research methods and applications in advertising, distribution, product develop ment Identification of data sources. Col lection, analysis and interpretation of data in solving marketing problems. Preparation of research reports. Prerequisites 321, 334, 420 or consent 435 INDUSTRIAL MARKETING (3) Analysis of environment in which indus trial products are marketed to industrial firms. governments, and institutions. Strat egies and case studies. Student project re quired. Prerequisite: 43 I . 436 RETAIL MANAGEMENT (3) Examination and evaluation of changing concepts of retail ing and merchandising from a management viewpoint Philosophy of modern management and measures of retail productivity are employed in individ ual student.field projects. Prerequisite: 330 or perm1ss1on. Quantitative Management 190 BUSINESS STATISTICS (3) Collection and presentation of business data, central tendency and dispersion mea sures for business analys is. sampling and in ference for hypothesis testing and quality control, business forecasting with simple and multiple regression , index numbers. Prerequisite: consent 221 INTRODUCTION TO COMPUTER PROGRAMMING (3) How computers work; computer lan guage; flow charts ; simple problems in computer programming and in data pro cessing. (See also Computer Science I 00 or I 01.) 223 CALCULUS FOR MANAGEMENT SCIENCES (4) See Mathematical Sciences I 03 for de scription. Prerequisite: qualifying exam ad ministered by the business department
32 1 MANAGEMENT INFORMATION SYSTEMS (3) Information syst ems. their design, imple mentation and contribution to manage ment planning, decision making and con trol. Prerequisites: I I I , 2 12, 22 1. 420 ADVANCED BUSINESS STATISTICS (3) Application of statistical inference to busi ness situations; sampling distribution, theory of estimation and tests of hypoth esis, linear hypothesis theory, decision the ory, regression and correlation, experi mental design and non-parametric statis tics. Prerequisites: 190, 223.
325 MANAGEMENT SCIENCE (3) Mathematical programming with em phasis on problems in management and economics. Includes applications in pro duction control, scheduling, inventory con trol, PERT and network flow problems. Fundamental mathematical optimization and measurement theory problems. Pre requisites: 190, 202, 223. 321. 361. 362 BUSINESS LAW (3, 3) First semester: Function of law in our society, crimes, intentional torts, negli gence, contracts. Uniform Commercial Code, sales, agency and negotiable instru ments. Second semester: Property, part nerships, corporations, landlord and ten ant, security agreements, bankruptcy and business regulation. Prerequisite for 362 is 361 ; requires upper division standing. 415 MANAGEMENT AND ORGANIZA TION (3) Principles of management: planning, controlling, organizi ng, organizat ional be havior and communication, management of conflict and change, business ethics and societal relationships. Prerequisites: 20 I , 212, Psychology 200. 450 DIRECTED STUDIES ( 1-3) Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisites: up per division stand ing and consent May be repeated with different section title for maximum of six units. 464 SMALL BUSINESS MANAGEMENT (3) Methods, problems and factors involved in launching and operating a small mercantile or service business. Prerequi site 330. 370 or consent 470 RESEARCH (3) Methods of modern research in busi ness and industry, with prOJects designed to provide actual research experience. Prerequisites: 202, 321, 330, 362, 370, 415.
Marketing Courses 330 MARKE71NG (3)
Methods, policies and principles of mod ern marketing systems ; various channels of distri but ion and future trends. Prerequi site: 190 and 20 I . 331 CONSUMER BEHAVIOR (3) Consumer buying patterns, decision making, motivation and behavior. Behav ioral science applied to the solution of marketing problems. Behavioral research techniques. Prerequisites: 221, 330, Psy chology 200. 334 ADVERTISING PRINCIPLES (3) Advertising methods currently used for promotion of products, services. ideas, and events by business firms, trade associ at ions and community o rganizations, in cluding the church; assigned student projects. Prerequisite: I I I or consent. 330. 336 SALES MANAGEMENT (3) Analysis of the sales manager as a pro fessional market tactician in a marketing firm. Includes survey of personal selli ng ef fort with emphasis on interrelationships between sales activity and related market ing functions. Involves theoretical and ap plied approaches utilized to manage a field sales force effectively. Prerequisite: 330 or perm1ss1on. 431 MARKETING MANAGEMENT (3) Planni ng and implementing marketing policies and strategy. Developing marketing mix. Organizing and administering the marketing and sales department Planning distribution channels of consumer and in dustrial goods. Forecasting and budgeting. Market analysis. Marketing problems. Pub lic policy in marketing. Prerequisites: 190, 20 I 202, 221, 330, 334, 370 or consent
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