Market Analysis. Marketing problems. Public policy in market ing. Prerequisites: Business 221 , 320, 330 , 334 , 370 , Economics 201 , 202 or consent. 432 MARKETING RESEARCH (3) Research methods and applications in advertising , distribution, product development. Identification of data sources. Collection , analysis and interpretation of data in solving marketing problems. Preparation of research reports. Prerequisites: Economics 20 I , 202, Business 221,320 , 321 , 330,334 or consent , 420 . 434 MARKETING FOR NON-PROFIT ORGANIZATIONS (3) Role of marketing in churches, missionary organizations , public agencies, health services, schools , museums , public utilities , public transportation, arts , etc. Planning , research , product and service development, pricing, promotion and public relations. Prerequisites: Economics 201 , 202 Business 221 , 320 , 330, 334 or consent. QUANTITATIVE MANAGEMENT 191 QUANTITATIVE MANAGEMENT METHODS (3) The essential quantitative methods of business including simple and compound interest , ratio and proportion , annuities , statistical methods , logarithms , linear programming and elements of calcu lus . Prerequisite: consent. 221 INTRODUCTION TO COMPUTER PROGRAMMING (3) How computers work ; computer language ; flow charts ; simple problems in computer programming and in data processing. (See also Computer Science 100 or 101.) 223 CALCULUS FOR MANAGEMENT SCIENCES (4) See Mathematical Sciences 103 for description . Prerequisite: 191 . 320 BUSINESS STATISTICS (3) Collection and presentation of business data , central tendency and dispersion measures for business analysis , sampling and inference for hypothesis testing and quality control , business forecasting with simple and multiple regression , index numbers . (See also Mathematical Sciences 210 .) Prerequisite: 191 or permission. 321 MANAGEMENT INFORMATION SYSTEMS (3) Information systems , their design , implementation and contribu tion to management planning, decision making and control. Pre requisites: 111 , 211 , 212 , 221. 420 ADVANCED BUSINESS STATISTICS (3) Application of statistical inference to business situations ; sam pling distribution, theory of estimation and tests of hypothesis, linear hypothesis theory , decision theory , regression and correla tion , experimental design and non-parametric statistics. Prere quisites : 223 and 320 (Math 210).
361, 362 BUSINESS LAW (3, 3) First semester: Function of law in our society, crimes , intentional torts, negligence, contracts. Uniform Commercial Code, sales , agency and negotiable instruments. Second semester: Property, partnerships, corporations, landlord and tenant, security agree ments, bankruptcy and business regulation. Prerequisite for 362
is 361; requires upper di vision standing. 415 BUSINESS MANAGEMENT AND ORGANIZATION (3)
Principles of management: planning , controlling , orgamzmg , organizational behavior and communication, management of conflict and change, business ethics and societal relationships. Prerequisites: 212 , Economics 201, Psychology 200. 450 DIRECTED READING (1-3) Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisites : upper division standing and consent. May be repeated with dif ferent section title for maximum of six units. 464 SMALL BUSINESS MANAGEMENT (3) Methods, problems and factors involved in launching and opera ting small mercantile or service business . Prerequisite: 330 , 370 or consent. 470 RESEARCH (3) Methods of modem research in business and industry , with pro jects designed to provide actual research experience. Prere quisites: 321 , 330 , 362 , 370, 415; Economics 202.
MARKETING COURSES 330 MARKETING (3)
Methods , policies and principles of modem marketing systems; various channels of distribution and future trends. Prerequisite: 320, Economics 201. 331 CONSUMER BEHAVIOR (3) Consumer buying patterns , decision making, motivation and behavior. Behavioral science applied to the solution of marketing problems . Behavioral research techniques. Prerequisites: Psychology 200 , Business 221 , 320, 330 , Economics 201. 334 ADVERTISING PRINCIPLES (3) Advertising methods currently used for promotion of products, services , ideas and events by business firms , trade associations and community organizations , including the church; assigned student projects . Prerequisite: 111 or consent , 330. 431 MARKETING MANAGEMENT (3) Planning and implementing marketing policies and strategy. De veloping marketing mix . Organizing and administering the marketing and sales department. Planning distribution channels of consumer and industrial goods. Forecasting and budgeting .
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