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Brand Identity
Brand Guidelines Manual, Boutique
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LOGO: CLEARANCE SPACE
1 Signage Application
We have defined an exclusion zone that stops other graphic elements interfering with the Bateel logo. To ensure that the logo is always seen clearly across all material, we have defined two versions of clearance space, one for signage and the other for printed and marketing collateral.
We have identified the space between the two elements as the clearance zone for signage. This guide ensures that maximum space is utilised on a store front. 2 Printed Collateral Application To ensure ample space around the logo for printed collateral, we have used the height of the Arabic motif as the x-height for clearance.
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Height of Arabic text used as rule for x-height.
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