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Bateel
Brand Guidelines Manual, Boutique
CONTENTS
ABOUT BATEEL
BRAND IDENTITY
44 TONE OF VOICE 45 Introduction 46 Our tone of voice 47 Our language 48 Corporate descriptor 49 Boutique descriptor 50 Boutique sample stories
5 6 7 8 9
10
About us Our values
11 Introduction 12 Boutique personality 13 Logo 14 Logo proportion 15 Logo clearance space 16 Logo do's & don'ts 17 Logo positioning 18 Logo sizing 19 Colour palette 20 Paper stocks & finishes
Mission, vision & values
Brand architecture
21 Logo colour 22 Logo finishes
23 Typography: Latin fonts 24 Typography: Arabic fonts
25 Typography: ticketing, one line 26 Typography: ticketing, two lines 27 Typography: product story 28 Tagline: colour 29 Tagline: clearance guide 30 Tagline: sign-off application 31 Art direction: date story 32 Art direction: product story 33 Existing photography 34 Pattern 36 Henna pattern: structure 37 Henna pattern: setting out 38 The Henna motif 39 Henna motif: clearance space 40 Henna motif: colour variations 41 Henna motif: sizing 42 Henna motif: positioning 43 Henna motif: do's & don'ts
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