45
Tone of Voice
Brand Guidelines Manual, Boutique
BACK TO SECTION
BACK TO CONTENTS
We communicate in three ways; the way we look, the way we sound and the way we behave. Language Matters As well as our visual identity, which includes our logo, colours and typography, our verbal identity is a crucial part of who we are and how we connect with our people, our business partners and our customers. It comprises our tone of voice, our stories and our names.
The more consistent we are, the more likely it is that people will understand what makes us unique.
IN THE SECTION Our Tone of Voice Our Language
Corporate Descriptor Boutique Descriptor Boutique Sample Stories
Consistency is everything The way we express ourselves has to be joined up and consistent so that people admire, respect and, crucially, trust us. So we need a strong verbal identity that we all understand and know how to use.
Made with FlippingBook - Online magazine maker