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Tone of Voice
Brand Guidelines Manual, Boutique
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OUR TONE OF VOICE
Our tone of voice is the way in which we write and speak, what we say and how we say it. Like a person, what we say is dictated by our values, experiences and aspirations, how we say it is informed by our personality. We have been through a rigorous process to define our unique qualities. We have distilled these into a vision, mission and values for our Company. Our Boutiques and Cafés share the same vision, values and mantra as Bateel International, but have their own mission statements.
o
Distinctly Different.
OUR VISION
OUR MISSION
OUR VALUES
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