47
Tone of Voice
Brand Guidelines Manual, Boutique
BACK TO SECTION
BACK TO CONTENTS
Bateel’s language is sophisticated and simple, and grammatically correct. We do not use ‘tongue twisters’, extra long words or derogatory statements to get our point across.
We do not use abbreviations or shorteners in our written language, such as ‘don’t’ or ‘we’re’. Instead we use ‘do not’ and ‘we are’. And we never ever use ‘slang’ or ‘text speak’, regardless of the medium we are using.
OUR LANGUAGE
How we communicate. We are always professional, displaying a warm sense of Arabian hospitality. Authoritative in our knowledge yet approachable. Confident but never arrogant. Honest and transparent. Sophisticated yet friendly.
Made with FlippingBook - Online magazine maker