Finance Courses
464 SMALL BUSINESS MANAGEMENT (3) Methods, problems and factors involved in launching and operating small mercantile or service business. Includes field trips. Prerequisite: 330, 370 or consent 470 RESEARCH (3) Methods of modern research in industry, with projects designed to provide actual research experience. Prerequisites: 330, 362, 370; Economics 202.
229 PERSONAL AND FAMILY FINANCES (3) Managing family finances; budgeting; use of credit; borrowing money; savings methods; purchase of life, health, property, and auto insurance; buying or renting property; taxes; buying securities; small business
opportunities; wills and estates. 370 BUSINESS FINANCE (3)
Marketing Courses 330 MARKETING (3)
Problems and methods in securing funds for business firms ; nature of securities markets , short and long-term financing . Prerequisites: 191 , 212. 372 PERSONAL AND INSTITUTIONAL FINANCE FOR CLERGY (3) Budgeting and financial management. Investments, savings plans and banking. Money, loans and credit. Leasing and purchasing real estate . Clergy compensation considerations. Taxes for clergy, churches and non-profit institutions . Personal and institutional insurance, wills and estates . (Credit not given toward business major). Alternate years, fall 1982. 437 REAL ESTATE (3) Laws relating to rights and obligations inherent in ownership of real property; how title to real property is transferred; homesteads , trust and deeds, liens; land descriptions; escrow procedure; title insurance; the real estate broker. Prerequisite: 361 462 INVESTMENTS (3) Principles for the individual investor; tests of a sound investment, information sources; types of stocks and bonds; mechanics of purchase and sale. Prerequisite: Economics 202, 370. Management Courses 111 BUSINESS METHODS AND PROBLEMS (3) An introduction to the various major areas of business activity, ways in which businesses are organized, operated and financed, and types of problems they encounter. 318 PERSONNEL MANAGEMENT (3) Organization and role of the personnel department in business; analyzing and solving case problems drawn from industry . Prerequisite: Upper division standing. 361, 362 BUSINESS LAW (3, 3) First semester: Function of law in our society, crimes, intentional torts, negligence, contracts . Uniform Commercial Code, sales, agency and negotiable instruments. Second semester: Property, partnerships, corporations, landlord and tenant, security agreements, bankruptcy and business regulation. Prerequisite for 362 is 361; requires upper division standing. 415 BUSINESS MANAGEMENT AND ORGANIZATION (3) Principles of management: planning, controlling, organizing, organizational behavior and communication management of conflict and change, business ethics and societal relationships . Prerequisites : 212, Economics 201 , Psychology 200. 450 DIRECTED READING (1-3) Extensive exploration of the literature in a selected field of business or economics under faculty guidance. Prerequisites: Upper division standing and consent. May be repeated with different section title for maximum of six units .
Methods , policies and principles of modern marketing systems; various channels of distribution and future trends . Prerequisite: 320; Economics 201. 331 CONSUMER BEHAVIOR (3) Consumer buying patterns, decision making, motivation, and behavior . Behavioral science applied to the solution of marketing problems. Behavioral research techniques . Prerequisites: Psychology 200, Business 221, 320, 330, Economics 201. 334 ADVERTISING PRINCIPLES (3) Advertising methods currently used for promotion of products, services, ideas, and events by business firms, trade associations, and community organizations, including the church; assigned student projects. Prerequisite: 111 or consent. 431 MARKETING MANAGEMENT (3) Planning and implementing marketing policies and strategy . Developing marketing mix . Organizing and administering the marketing and sales department. Planning distribution channels of consumer and industrial goods. Forecasting and budgeting . Market Analysis. Marketing problems. Public policy in marketing . Prerequisites: Business 221, 320, 330, 334, 370, Economics 201, 202 or consent. 432 MARKETING RESEARCH (3) Research methods and applications in advertising, distribution, product development . Identification of data sources. Collection, analysis and interpretation of data in solving marketing problems. Preparation of research reports . Prerequisites: Economics 201, 202, Business 221, 320, 321 , 330, 334 or consent, 420 . 434 MARKETING FOR NON-PROFIT ORGANIZATIONS (3) Role of marketing in churches, missionary organizations, public agencies, health services, schools, museums , public utilities, public transportation, arts , etc. Planning, research, product and service development, pricing, promotion, and public relations. Prerequisites: Economics 201, 202 Business 221 , 320, 330, 334 or consent. Quantitative Management 191 QUANTITATIVE MANAGEMENT METHODS (3) The essential quantitative methods of business including simple and compound interest, ratio and proportion, annuities, statistical methods , logarithms, linear programming and elements of calculus. Prerequisite: consent .
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