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own page. Whoever comes closest without going over will win the jar of sweets for YOUR sweety, a new patient exam, a complete set of X-rays, a professional teeth cleaning, and a fluoride treatment. An offer valued at $431 — completely free!” I knew the average cost to acquire a new patient is about $250, so with this offer, I’m essentially acquiring a new patient for the cost of our Hygienist’s hourly rate of pay. Then, we deliver a "WOW" experience on that appointment so that we are the obvious choice for any future care. (It’s also important to note that I wouldn’t schedule the new patient in our Hygienist’s prime time for appointments. Instead, I looked for holes in her schedule). In just a week, 109 people engaged with the ad. I awarded the first prize to the winner, and then contacted everyone else who participated in the contest, informing them that while they did not win our grand prize, they were one of three lucky second place winners, which earned them a $100 gift card toward any service we offer. While I gave them a two-week expiration date, I told them that if for any reason they felt they could not use the gift card, they could share it with a family member, coworker, or friend who might use it, as it worked like cash in our office. Overall, to post the ad, I spent $20 (on the jar, candy, and Facebook ad space), and the total production was $1,850!
While we’ve run other ads on Facebook that have had bigger ROI (e.g. a Bad Breath ad that cost $20 to run and brought in $7,233 or a Dental Implants ad that cost $100 to run and brought in nearly $60,000), the Jar Contest is one that I deploy several times a year whenever there is an associated holiday. For example, this month I’m running a Mother’s Day Jar Contest. YOUR TO-DO LIST If you’re interested in seeing substantial patient growth as a Facebook Ninja , start by reviewing a presentation I gave at a recent Gems Spring Mastermind by going to InsidersCircle.com SITE MAP AUDIO/VIDEO PROGRAMS RETREAT PRESENTATION How to Add $360,000.00 per Year as a Facebook Ninja. Then reach out to your Gems Concierge to set up a call with me or with your Gems Coach to get started. Facebook is one of the best platforms for ensuring that your existing and prospective patients see the ads you create, understand promotions you’re running, and learn more about you and your practice’s culture. If you’re worried your patients don’t use Facebook, I can assure you that they do. If your Marketing Implementer uses the platform properly, they will see, engage, and interact with your posts. When it comes to dental marketing, there’s no need to reinvent the wheel! Let your Gems Family help!
For the latest, up-to-date information about what’s
If you’re ready to experience a transformative time for both your practice and your life, head on over to InsidersCircle.com and click the retreat banner in the top left corner. Register now! 90-MINUTE GG12 TEAM TRAINING WEBINARS: GG12 Team Training Toolkit Dental Practice Transformation Members, please block out this monthly program on your calendar. These occur just once each month, but they could easily be the most important 90 minutes you and your entire team will invest. GG12 OFFICE HOURS: Twice each month, my office door is open for your visits. This is an opportunity for GG12 Doctors and Team Members to reach me directly with questions about dental practice management. GEMS INSIDERS’ CIRCLE™ QUARTERLY Q&A WEBINARS: Four times each year, I’m available in the evening for up to 90 minutes to answer your questions about any topics of your choice regarding dental practice management. May 10; 11:00 a.m. to 12:00 p.m. EDT — GG12 Office Hours May 20; 8:30 p.m. to 10:00 p.m. EDT — GG12 & GIC Quarterly 90 Minute Q&A May 21; 12:00 p.m. to 1:00 p.m. EDT — GG12 Office Hours May 22; 11:00 a.m. to 12:30 p.m. EDT — GG12 90-Minute Monthly Team Training Webinar
happening on Planet Gems, go to InsidersCircle.com and click on “Calendar” (menu bar, top left of homepage). If you have questions, please contact your Personal Gems Concierge or call 1-888-880-GEMS (4367). Gems Family Members’ Fall 2019 Retreat is in Boston this September! Don’t miss Vance Morris on Disney Customer Service and Dr. David Ahearn, possibly the world’s HIGHEST PRODUCTIVITY PER HOUR General Dentist! Doctors and team members often tell us they have never experienced anything like our retreats in all their years attending
dental continuing education. Experience it for yourself and form a lifelong bond with other GG12 and GIC Family Members.
6 InsidersCircle.com | 1-888-880-GEMS (4367)
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