361, 362 BUSINESS LAW (3, 3) First semester: Function of law in our society, crimes, intentional torts, negligence, contracts. Uniform Commercial Code, sales, agency and negotiable instruments . Second semester: Property, partnerships, corporations, landlord and tenant, security agreements, bankruptcy and business regulation. Prerequisite for 362 is 361; requires upper division standing. 415 BUSINESS MANAGEMENT AND ORGANIZATION (3) Principles of management: planning, controlling, organizing, organizational behavior and communication , management of conflict and change, business ethics and societal relationships. Prerequisites: 212, Economics 201 , Psychology 200. 450 DIRECTED READING (1-3) Extensive exploration of the literature in a selected field of business under faculty guidance. Prerequisites: Upper division standing and consent. May be repeated with different section title for maximum of six units. 464 SMALL BUSINESS MANAGEMENT (3) Methods, problems, and factors involved in launching and operating small mercantile or service business. Includes field trips. Prerequisite: 330, 370 or consent. 470 RESEARCH (3) Methods of modem research in industry, with projects designed to provide actual research experience. Prerequisites: 330, 362, 370; Economics 202. Marketing Courses 330 MARKETING (3) Methods, policies and principles of modern marketing systems; various channels of distribution and future trends. Prerequisite: 320; Economics 201. 331 CONSUMER BEHAVIOR (3) Consumer buying patterns, decision making, motivation, and behavior. Behavioral science applied to the solution of marketing problems. Behavioral research techniques. Prerequisites: Psychology 200, Business 221, 320, 330, Economics 201. 334 ADVERTISING PRINCIPLES (3) Advertising methods currently used for promotion of products, services, ideas, and events by business firms , trade associations, and community organi:zations, including the church; assigned student projects. Prerequisite: 111 or consent. 431 MARKETING MANAGEMENT (3) Planning and implementing marketing policies and strategy. Developing marketing mix. Organizing and administering the marketing and sales department. Planning distribution channels of consumer and industrial goods. Forecasting and
budgeting. Market Analysis. Marketing problems. Public policy in marketing. Prerequisites: Business 221 , 320, 330, 334,
370, Economics 201 , 202 or consent. 432 MARKETING RESEARCH (3) Research methods and applications in advertising,
distribution, product development. Identification of data sources. Collection, analysis and interpretation of data in solving marketing problems. Preparation of research reports. Prerequisites: Economics 201 , 202, Business 221 , 320, 330, 334, 321 or consent, 440. 434 MARKETING FOR NON-PROFIT ORGANIZATIONS (3) Role of marketing in churches, missionary organizations, public agencies, health services, schools, museums , public utilities, public transportation , arts , etc. Planning, research, product and service development, pricing, promotion , and public relations. Prerequisites: Economics 201, 202 Business 221 , 320, 330, 334 or consent. Quantitative Management Courses 191 QUANTITATIVE MANAGEMENT METHODS (3) The essential quantitative methods of business including simple and compound interest, ratio and proportion , annuities , statistical methods , logarithms, linear programming and elements of calculus. Prerequisite: consent. 221 INTRODUCTION TO COMPUTER PROGRAMMING (3) How computers work; computer language; flow charts; simple problems in computer programming and in data processing. (see also Mathematical Sciences 200.) 223 CALCULUS FOR MANAGEMENT SCIENCES (4) See Mathematical Sciences 103 for description. Prerequisite 191. 320 BUSINESS STATISTICS (3) Collection and presentation of business data, central tendency and dispersion measures for business analysis, sampling and inference for hypothesis testing and quality control , business forecasting with simple and multiple regression, index numbers. (See also Mathematical Sciences 201.) Prerequisite 191 , or permission. 321 MANAGEMENT INFORMATION SYSTEMS (3) Information systems, their design , implementation , and contribution to management planning, decision making, and control. Prerequisites: 111 , 211 , 212, 221. 420 ADVANCED BUSINESS STATISTICS (3) Application of statistical inference to business situations; sampling distribution, theory of estimation and tests of hypothesis , linear hypothesis theory, decision theory, regression and correlation , experimental design and non parametric statistics. Prerequisites: 223 and 320 (Math 201).
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