Guided by the Green Built Alliance Assembly is a long-time supporter of the Green Built Alliance, which Ross praises not only for certification but for community-building. “They’re a hub. They connect builders, energy consultants, clients, funding. They test, verify, photograph. It’s not BS. They hold us accountable and make us better.” Ross credits them with helping curb greenwashing in the industry. “They bring rigor. Without that, sustainability becomes a marketing term.”
“They bring rigor. Without that, sustainability becomes a marketing term.”
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