Built America Magazine | South
Into the daily math that determines whether families thrive or just survive. Matthews sees it similarly, but adds a layer of emotional clarity. energy efficiency,” he said, “I shift the conversation to comfort.” “When someone criticizes He elaborates on what that means: ambient temperature, low humidity, indoor air quality, manageable electric bills. “That, to me, is comfort. You can call it energy efficiency, but I call it comfort.” It’s a reframing that matters. Not just for skeptics, but for the millions of families walking through model homes, unaware that the real story isn’t the backsplash - it’s what’s behind the drywall. “Coopetition”, Community, and the Builders of Tomorrow For an organization of approximately 20 staff, RESNET’s impact is enormous. That’s no accident - it’s strategic. “RESNET is a small organization,” Ryan acknowledged. “So collaborations are extremely important to the work that we do.” Whether with utility companies, municipal governments, or nonprofits like Green Built Alliance, RESNET’s strength lies in its ecosystem.
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