Built America Magazine | South
"Your energy footprint is quantifiable financially. It gives you a way to keep
score. And if you can measure it, you can improve it."
That balance between experimentation and consistency is deliberate. "You need operational excellence to have clarity around your experiments. If everything else is a mess, you won’t know if the new thing you’re trying is actually working." A Focused Definition of Sustainability Ask Donald to define sustainability, and his answer is precise: "The roof is on fire. You fix that before you fix the leaky faucet." For Nicholson and Sun, that means focusing on the carbon footprint above all else. "Sustainability is a broad word, but we prioritize energy and carbon because that’s where the short time horizon is. That’s where the most urgent impact is needed."
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