The Newsletter Pro - November 2020

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“I’ve read several books, listened to industry experts, and watched many webinars. While it was easy for me to understand the value of a newsletter, I struggled with the idea of having a section asking me to ‘get personal.’ I have gotten rave reviews for my first newsletter from several families so far. In particular, a mom and dad were in the office Monday morning and shared their emotions and (tearful) gratitude for sharing my personal story — which was read by their son, who I treated several years ago. (He has Asperger’s and has struggled to ‘find his way.’) They said the impact of my story was profound and has resulted in a dramatic change in their son’s view of himself and his view of his own future. The story gave me goosebumps.”

THANKFUL FOR HUMBLE PIE THE GIFT OF SCALING

-Dr. David Muench Muench Orthodontics

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OUR BOOKSHELF

CHANGE THE WAY YOU AND MAKE BETTER DECISIONS W

Daniel Kahneman wants you to rethink the way you think. Kahneman is the winner of the 2002 Nobel Memorial Prize in Economic Sciences and the author of “Thinking, Fast and Slow.” With a storied career in psychology — including behavioral economics — he brought his decades of experience and research together to write his 2011 book, which many critics lauded as a masterpiece.

“Thinking, Fast and Slow” challenges modern approaches to decision-making. Kahneman brings together numerous case studies (practically one in every chapter) to make his point, laying the groundwork to potentially help change the way we think. Why change the way we think? Doing so, Kahneman argues, will help us make better decisions, both personally and professional. Kahneman repeatedly challenges readers with questions and ideas to lay the groundwork for a different (presumably better) way of thinking.

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