Have a bunch of ideas for marketing your brand, but no time to execute? Limelight Marketing Systems is here to save the day! Using simple yet effective systems, we help you generate more leads right out of the gate. We’re here to be both your coach, and your teammate throughout the entire journey. High five for teamwork, right?
NIGHT TRAIN marketing strategy LIST BUILDING NURTURE BRAND
LIST BUILDING
BRAND
NURTURE
LIST BUILDING That first step—getting in front of the right people—can happen in a variety of ways beyond just digital traffic. For local reach, leaflet delivery (via tools like Mailbox Power) can put the offer directly in the hands of high-potential leads. List buying—when done strategically and ethically—can also be a smart test, especially when filtered by income level, location, or interests like tennis or pickleball. Beyond that, attending local events, offering demo sessions, partnering with local rec centers or gyms, and even hanging flyers in community spaces can build awareness in a more grassroots way. The goal isn’t just visibility—it’s setting up clear, compelling CTAs wherever attention lands, so we always have a shot at capturing that email and starting the conversation. Local SEO is also part of this equation, but already set up.
LIST BUILDING
BRAND
NURTURE
FINDING NEW CONTACTS
What it is: Send beautifully designed postcards or leaflets to targeted, high-income zip codes. Why: Great for reaching people who may not be online but will respond to premium coaching and personal touch. Example: Target active adults 45–65 in Wilsonville- area country clubs, tennis/pickleball communities. Send a postcard with a QR code offering a “VIP intro session” or “Try your first session free,” leading to a simple sign-up page. 💌 Mailbox Power (Local Direct Mail Campaign)
What it is: Purchase small, targeted contact lists of emails, filtered by interests, location, and demographics. Target affluent roles: CEOs, wealth managers, lawyers, real estate developers, etc. We can also filter by employers (e.g., luxury brands, private equity firms, country clubs). Why: A fast way to test cold outreach with carefully chosen segments—without relying solely on organic growth. Tip : Start with a small batch and run a friendly, helpful intro sequence to warm them up ethically. Observe performance before committing to further purchases. 📇 Email List Buying (RocketReach or Similar Tools)
LIST BUILDING
BRAND
NURTURE
LEAD CAPTURE Now that we have an influx of contacts—from local SEO, mailers, events, and general interest—we need systems in place to take those warm leads one step further and capture their email. That means pairing a strong lead magnet (something genuinely worth exchanging an email for) with an effective lead capture system (pop-ups, landing pages, embedded forms). Currently, the Night Train website lacks these systems, and most CTAs don’t drive toward any kind of email opt-in. The key to successful lead capture is to start simple and offer multiple, low-friction entry points (lead magents). Don’t bog people down with long forms or heavy asks. Instead, give them small, easy wins—like a limited-time video tip, early access to a class, or a free mini challenge. The experience should feel friendly, optional, and low-pressure—like a helpful nudge, not a hard sell. Make it feel easy to say yes. Local SEO will bring people to your site, but if there is no lead capture strategy, they will likely drift away.
LIST BUILDING
BRAND
NURTURE
MAGNETS + CAPTURE
“Join the VIP Waitlist for Class Openings”
“Early Access to Our Next Clinic – Before It Goes Public”
“What’s Your Pickleball Personality?” – Quiz
Capture system:
Capture system:
Capture system: Quiz embedded in a landing page Shared via Instagram Reels, ads, etc Post-quiz: enter your email for results Why it works: It’s fun, playful, and a low-friction way for someone new to interact with your brand. Easy to share = social virality potential.
Website pop-up Dedicated landing page Linktree button on Instagram
Monthly email campaign Promoted in newsletters and stories Add to existing subscriber perks Why it works: Incentivizes people already on your list to stay engaged—and encourages new sign-ups by dangling exclusivity and urgency.
Why it works: Plays on scarcity and gives people a no-pressure reason to join the list— especially when spots are limited or pricing might increase.
LIST BUILDING
BRAND
NURTURE
MAGNETS + CAPTURE
“The 5 Most Common Mistakes Intermediate Players Make” – PDF or Mini-Guide
“Your 30-Day Fast Track to Pickleball Confidence”
Capture system:
Capture system: Email-based challenge or drip series Promoted via website, Linktree, Reels, and YouTube video intros Also downloadable as a printable game plan Why it works: For someone who's new and driven, it offers structure + speed. It's framed as a short-term, goal-oriented experience with measurable wins. It also positions coaching as the logical next step.
Landing page + opt-in Great content offer for social media CTA (“Get our free guide”) Mention in video or Reel content Why it works: Educational, snackable, and taps into that “I think I’m decent, but maybe I’m doing something wrong” curiosity.
NURTURE
LIST BUILDING
BRAND
NURTURE Nurture is where real conversion happens. Most people need 5 to 7 touchpoints before taking action —one email isn’t enough. That’s why we build simple, intentional email sequences that gradually introduce your coaching style, values, and what makes you different. A welcome, a personal story, a quick tip, a client win —each one builds familiarity and trust. Your current newsletter is informative, but heavy. We’ll fine-tune it for skimmability, personality, and a sense of fun—so it feels like a check-in, not a chore. Nurture also means listening to your demographic. Talk to your current students and ask: What held you back? What finally pushed you to try it? What would make a friend join you? Their answers = messaging gold. Use their words to shape content that speaks directly to future clients.
NURTURE
LIST BUILDING
BRAND
MAXIMIZED EMAIL
🧰 Template Tune-Up (Emails & Newsletters)
What it is: A short, automated email series delivered over 1–2 weeks to new subscribers. Why: Builds familiarity, shares your values, and gently nudges toward booking—without pressure. Suggested Flow: Email 1: Welcome + Why I Coach + What to Expect in a Lesson. CTA: Start with our 4-lesson package (includes 1 free session!) Email 2: What’s Stopping Your Pickle? Share a relatable fear or hesitation + student stories Email 3: 3 Questions You Might Be Asking (and the Real Answers) A mini FAQ: scheduling, what to bring, how to improve fast. CTA: “Ready to book your first session? Let’s go.” 🔁 Evergreen Nurture Sequence (for interested leads)
What it is: Simplify your email template for clarity, consistency, and energy. Add excitement to the subject line and banner—if it reads like just “news,” it lands flat. Make your new newsletter more topical. Why: A clean structure keeps attention, improves readability, and makes the content feel inviting, not overwhelming. Example Structure: 1. Topic of the Month: e.g. What’s Holding You Back from the Intermediate Level? 2. What’s New: Availability updates, new classes, scheduling alerts 3. Quick Tip or Client Highlight: Skill of the week, student story, or common question answered
BRAND
LIST BUILDING
NURTURE
BRAND ELEVATION You have solid brand foundations—clear messaging, a strong coaching philosophy, and a growing presence. Now it's about fine-tuning and elevating that brand to match the energy and ambition behind it. The current website and content are educational and direct, which is great, but there’s real opportunity to dial up the visual impact across all platforms. This is where your brand can start to feel not just trustworthy, but cool, confident, and distinctly “you.” That elevation comes from intentional design choices: stronger typeface pairings, bolder color usage, more dynamic imagery, and a tone that blends authority with personality. By sharpening the aesthetic and making your online presence more visually compelling, you create an experience that feels both aspirational and approachable—the kind of brand people want to be part of, not just learn from.
BRAND
LIST BUILDING
NURTURE
SET A VIBE
😎 Social Tune-Up
The hero image is your first impression—its job is to set the mood. It should feel exciting, fun, and welcoming. Right now, the main banner on the site feels crowded, with too much information and not enough visual impact. Instead, lead with one bold, high-quality image and a strong CTA like: “Start Your Pickleball Journey Here.” Photos of real students are great for trust-building— keep those coming—but mix in a few well-chosen stock images to elevate the aesthetic. Show smiles, motion, and real connection on the court. These visual cues say a lot before a word is read. Repurpose these hero shots in your newsletter headers and social banners to create consistency across your brand—and to keep things feeling fresh, clear, and professional. Hopefully this deck will demonstate where you could take the brand aesthetic. 🖼️ Hero Images (Website + Email)
What’s working: Your Instagram delivers great educational content —useful tips, clear guidance, and consistent visuals. What’s missing: You. There’s little direct face time with the coach behind the brand. Your personality is your biggest selling point— people sign up for you, not just the info. Show your energy, your vibe, and why spending a couple hours on court with you is worth it. There’s also no sense of urgency—no updates on events, class openings, or last spots. Use stories to highlight these in real-time and always direct followers to your bio. And once your lead magnets and newsletter are dialed in, make sure your Linktree is built out and regularly updated with CTAs. Pro tip: The epic music in your videos is fun—just use it with a wink of humor to keep things approachable. Post Ideas: Weekly “mini coaching moments” (face to cam) Student shoutouts or casual interviews Behind-the-scenes: routines, real life, coaching philosophy
THANK YOU.
MARK E T I NG S Y S T EMS
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11Made with FlippingBook - Online Brochure Maker