BRAND
LIST BUILDING
NURTURE
SET A VIBE
😎 Social Tune-Up
The hero image is your first impression—its job is to set the mood. It should feel exciting, fun, and welcoming. Right now, the main banner on the site feels crowded, with too much information and not enough visual impact. Instead, lead with one bold, high-quality image and a strong CTA like: “Start Your Pickleball Journey Here.” Photos of real students are great for trust-building— keep those coming—but mix in a few well-chosen stock images to elevate the aesthetic. Show smiles, motion, and real connection on the court. These visual cues say a lot before a word is read. Repurpose these hero shots in your newsletter headers and social banners to create consistency across your brand—and to keep things feeling fresh, clear, and professional. Hopefully this deck will demonstate where you could take the brand aesthetic. 🖼️ Hero Images (Website + Email)
What’s working: Your Instagram delivers great educational content —useful tips, clear guidance, and consistent visuals. What’s missing: You. There’s little direct face time with the coach behind the brand. Your personality is your biggest selling point— people sign up for you, not just the info. Show your energy, your vibe, and why spending a couple hours on court with you is worth it. There’s also no sense of urgency—no updates on events, class openings, or last spots. Use stories to highlight these in real-time and always direct followers to your bio. And once your lead magnets and newsletter are dialed in, make sure your Linktree is built out and regularly updated with CTAs. Pro tip: The epic music in your videos is fun—just use it with a wink of humor to keep things approachable. Post Ideas: Weekly “mini coaching moments” (face to cam) Student shoutouts or casual interviews Behind-the-scenes: routines, real life, coaching philosophy
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