NIGHT TRAIN STRATEGY 2025

LIST BUILDING

BRAND

NURTURE

LIST BUILDING That first step—getting in front of the right people—can happen in a variety of ways beyond just digital traffic. For local reach, leaflet delivery (via tools like Mailbox Power) can put the offer directly in the hands of high-potential leads. List buying—when done strategically and ethically—can also be a smart test, especially when filtered by income level, location, or interests like tennis or pickleball. Beyond that, attending local events, offering demo sessions, partnering with local rec centers or gyms, and even hanging flyers in community spaces can build awareness in a more grassroots way. The goal isn’t just visibility—it’s setting up clear, compelling CTAs wherever attention lands, so we always have a shot at capturing that email and starting the conversation. Local SEO is also part of this equation, but already set up.

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