LIST BUILDING
BRAND
NURTURE
LEAD CAPTURE Now that we have an influx of contacts—from local SEO, mailers, events, and general interest—we need systems in place to take those warm leads one step further and capture their email. That means pairing a strong lead magnet (something genuinely worth exchanging an email for) with an effective lead capture system (pop-ups, landing pages, embedded forms). Currently, the Night Train website lacks these systems, and most CTAs don’t drive toward any kind of email opt-in. The key to successful lead capture is to start simple and offer multiple, low-friction entry points (lead magents). Don’t bog people down with long forms or heavy asks. Instead, give them small, easy wins—like a limited-time video tip, early access to a class, or a free mini challenge. The experience should feel friendly, optional, and low-pressure—like a helpful nudge, not a hard sell. Make it feel easy to say yes. Local SEO will bring people to your site, but if there is no lead capture strategy, they will likely drift away.
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