LIST BUILDING
BRAND
NURTURE
MAGNETS + CAPTURE
“Join the VIP Waitlist for Class Openings”
“Early Access to Our Next Clinic – Before It Goes Public”
“What’s Your Pickleball Personality?” – Quiz
Capture system:
Capture system:
Capture system: Quiz embedded in a landing page Shared via Instagram Reels, ads, etc Post-quiz: enter your email for results Why it works: It’s fun, playful, and a low-friction way for someone new to interact with your brand. Easy to share = social virality potential.
Website pop-up Dedicated landing page Linktree button on Instagram
Monthly email campaign Promoted in newsletters and stories Add to existing subscriber perks Why it works: Incentivizes people already on your list to stay engaged—and encourages new sign-ups by dangling exclusivity and urgency.
Why it works: Plays on scarcity and gives people a no-pressure reason to join the list— especially when spots are limited or pricing might increase.
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