LIST BUILDING
BRAND
NURTURE
MAGNETS + CAPTURE
“The 5 Most Common Mistakes Intermediate Players Make” – PDF or Mini-Guide
“Your 30-Day Fast Track to Pickleball Confidence”
Capture system:
Capture system: Email-based challenge or drip series Promoted via website, Linktree, Reels, and YouTube video intros Also downloadable as a printable game plan Why it works: For someone who's new and driven, it offers structure + speed. It's framed as a short-term, goal-oriented experience with measurable wins. It also positions coaching as the logical next step.
Landing page + opt-in Great content offer for social media CTA (“Get our free guide”) Mention in video or Reel content Why it works: Educational, snackable, and taps into that “I think I’m decent, but maybe I’m doing something wrong” curiosity.
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