NURTURE
LIST BUILDING
BRAND
MAXIMIZED EMAIL
🧰 Template Tune-Up (Emails & Newsletters)
What it is: A short, automated email series delivered over 1–2 weeks to new subscribers. Why: Builds familiarity, shares your values, and gently nudges toward booking—without pressure. Suggested Flow: Email 1: Welcome + Why I Coach + What to Expect in a Lesson. CTA: Start with our 4-lesson package (includes 1 free session!) Email 2: What’s Stopping Your Pickle? Share a relatable fear or hesitation + student stories Email 3: 3 Questions You Might Be Asking (and the Real Answers) A mini FAQ: scheduling, what to bring, how to improve fast. CTA: “Ready to book your first session? Let’s go.” 🔁 Evergreen Nurture Sequence (for interested leads)
What it is: Simplify your email template for clarity, consistency, and energy. Add excitement to the subject line and banner—if it reads like just “news,” it lands flat. Make your new newsletter more topical. Why: A clean structure keeps attention, improves readability, and makes the content feel inviting, not overwhelming. Example Structure: 1. Topic of the Month: e.g. What’s Holding You Back from the Intermediate Level? 2. What’s New: Availability updates, new classes, scheduling alerts 3. Quick Tip or Client Highlight: Skill of the week, student story, or common question answered
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