2025-Digital-Trust-Index

Key Findings

CALLS FOR A PASSWORDLESS LOGIN EXPERIENCE ON THE INCREASE

Although this has dropped from 44% to just 32% of those aged 16-24. BANKING REMAINS THE NUMBER ONE TRUSTED SECTOR GLOBAL TRUST IN DIGITAL SERVICES IS IN DECLINE The majority of sectors experienced a decline in trust levels compared to last year, with not one sector achieving at least 50% when it comes to high levels of trust among consumers.

75 %

LESS THAN 50

Three-quarters of consumers indicated that passwordless authentication, such as using biometric data or a PIN, is important to them (versus 72% last year).

%

86 %

MORE THAN FOUR IN FIVE consumers expect some level of privacy rights from the companies they interact with online.

42 % 37 %

Government organizations are the only sector where trust increased compared to last year ( 42% vs 37% ).

19 %

NEWS MEDIA IS THE LEAST TRUSTED SECTOR

NEARLY ONE IN FIVE

of consumers surveyed trust news media organisations with their personal data, placing them below all the other sectors.

ONLY 3 %

of consumers have been informed that their personal data has been compromised in the past year.

4

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