ON THE TRAIL OF RELATIONSHIP BUILDING
Most owners operate under the umbrella of their industry. For example, if you’re in the technology realm, your emphasis might be creating new apps or hardware that consumers want to buy. If you’re in the fitness industry, your primary focus is to offer products or services that help others reach their goals. If you’re in construction, your business is houses or commercial properties. While having a nuanced knowledge of your industry is always helpful, that’s not the nature of your business. You might think you’re in the technology, fitness, or construction business, but at the core, you’re ultimately in the relationship-building business. When we sat down with Jay and Debbie from Sound Builders to discuss their relationship with Sandler, this idea was at the core of what we focused on. Jay, a builder by trade, and his wife, Debbie, a CPA, bought the business from Jay’s parents. “My folks started the company in 1975 doing exclusively insurance restoration,” Jay explains. The business had a significant impact on Jay’s life and shaped him over the years. “I remember that the first toy I ever had was a small
Sandler Training helps businesses across the country find the results they seek on a personal and professional level. While we’re synonymous with sales training, our emphasis is on building relationships.
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