Huston-Tillotson University Strategic Plan 2024-2034

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HT STRATEGIC PLAN

GOAL# 4.1: Strengthen capacity that would enable HT to secure capital resources that address the strategic priorities of the university. 4.1.1 Update University’s Master Plan 4.1.2 Provide first-class facilities and services.

• Installation of HVAC in Mary E Branch Gymnasium by 2025 • Phase I of New student housing complex by 2030 • Planning and construction of new academic center by 2030 • Improve campus facilities: Installation of new elevator in men’s residence hall.

4.1.2.1 Stay abreast of the best cutting-edge advances in facilities and services. 4.1.2.2 Identify funding sources for upgrading facilities and services. 4.1.3 Acquire state-of-the art technological infrastructure. 4.1.3.1 Identify funding sources to continuously upgrade and refresh technology on a rolling three-year basis. GOAL# 4.2: Promote a culture of quality customer service and a commitment to the University’s mission and core values at all levels of the University. 4.2.1 Provide quality customer service to internal and external University partners. 4.2.1.1 Provide customer service excellence training for all departments. 4.2.1.2 Solicit customer service feedback for quality enhancements. HT STRATEGIC PRIORITY#5: SUPPORT TRANSFORMATIVE UNIVERSITY ADVANCEMENT ENTERPRISE • Increase alumni and corporate donor participation annually. • Secure and invest endowed funding year-over-year to increase the endowment value. • HT will establish a minimum of eight (8) endowed professorships to recruit, attract and retain leading faculty. • HT will establish a federal identification classification and achieve federal contractor status by 2026. GOAL# 5.1: Support and sustain a robust university advancement enterprise that consistently generates transformative alumni, friend, and corporate giving. 5.1.1. Design and implement plans to assist in growing the University’s revenue through increased support from alumni, corporations, foundations, grants, and contracts to assist in accomplishing its strategic goals and operational requirements. 5.1.1.1 The HT community will work in collaboration with Institutional Advancement to assist in advancing, planning, and marketing Huston-Tillotson’s planned giving opportunities along with new initiatives and programs. 5.1.1.2 Increase alumni participation and giving rates annually by 40%. 5.1.2 Enhance the University Advancement infrastructure: 5.1.2.1 Strategically leverage the deans’ and non-academic units’ relationships with corporate partners and alumni to increase giving. 5.1.2.2 Enhance collaborative efforts with the Office of Marketing, Strategy, Impact, and Innovation to elevate the branding and communication of HT’s value proposition.

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