COVER STORY
Founded in 1890, the Tournament of Roses ® events annually generate $300 million in economic impact...with more than 92,000 attendees and 28 million viewer's nationally. Gerald K. Freeny leads the 2018-2019 Tournament of Roses ® with 935 volunteers and 35 full time staff. Brother Freeny selected the theme "Melody of Life" to "celebrate music, the universal language."
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