Dr. Kourosh Maddahi February 2019




In the early to mid-2000s, I was appearing on a lot of makeover and talk shows. The challenge with any television show is the timeline. We had a limited time to transform a person’s smile for the big reveal at the end. This was a challenge I gave a lot of thought to. How can I quickly improve someone’s smile without compromising quality? To start, I had to develop new techniques to speed up the work. This required changing the some of the equipment I had in the office and upgrading it to more advanced technology that allowed for quicker work to be done — again, without jeopardizing quality. I also looked at the materials I was using. I brought in materials that were fast- setting and would cut down on the time the patient was in the chair. As I was developing this quicker approach to dental treatment, more materials were becoming available that met my standards. A patient could expect a new, healthy smile with little to no compromise. Another aspect of the treatment process I upgraded was the anesthetic. I looked into an anesthetic that had been on the market in Europe for the past 30 years but was still new in the U.S. While many dental and medical practices in America had yet to start using this anesthetic, I saw potential. It allows the patient to stay numb for a longer period of time, allowing me to do more work in fewer sessions. On top of that, it was safe. As part of the process, I also turned to our master lab technicians. We work with highly-skilled technicians who do exclusive work for our patients. This went beyond having a lab tech in office to having a dedicated team outside of the office. This is a team with access to all the equipment they need in order to do the high-quality work our patients and I expect. They are incredibly talented — true artists in the field of dentistry. It’s through this talent that we get exceptional results within a limited time frame. When you bring all of these things together, the end result is the 1-Week Smile Makeover. It was a challenge worth overcoming, and it’s a testament to the work of a lot of people, as well as the many advances in the dental field.

Since developing the 1-Week Smile Makeover, it has been a tremendous success. After 12 years, its track record speaks for itself.

The 1-Week Smile Makeover also has broad appeal. Nearly half of my patients come from out of town. Being able to complete treatment within a week or two — and often less than a week — is very attractive to a lot of people. Often, dental work is considered time-consuming and people will put it off, even if they are unhappy with their smile. The 1-Week Smile Makeover changes that perspective. It changes what dentistry can be.

-Dr. Maddahi



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