Chapter 8: Add sound and movement to slides
Animate text and pictures on slides In the context of PowerPoint, animation refers to the movement of an element on a slide. When used appropriately, animated slide elements can both capture the audi- ence’s attention and effectively convey information. You can animate any individual objects on a slide, including text containers, pictures, and shapes. (You can’t animate objects that are part of the slide background or slide master, other than as part of the transition between slides.)
SEE ALSO For information about the movement that occurs between slides, see “Add and manage slide transitions” later in this chapter.
Thoughtfully designed animations can be very informative, particularly for audience members who are more receptive to visual input than to auditory input. Animations have the added benefit of providing a consistent message with or without a presenter to discuss or externally illustrate a process.
The elements of a multipart animation
You can configure four types of animations: the appearance, movement, emphasis, and disappearance of objects on the slide. There are multiple options within these four categories. The options are categorized as Basic, Subtle, Moderate, and Exciting (although you might have a different concept of “exciting” than the PowerPoint devel- oper who categorized the effects). A few more animation effects are available for text than for other slide objects.
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