Peter Johann 00:20:11.480 - 00:21:45.652 Yeah, I mean, I think a big part, we see a wide range between our customer base.
We have some customers that are using the platform autonomy, and we have some other customers that are taking a little bit more to activate their user base. And so when we talk to some of our customers that are being really successful with it, we're like, hey, how did you get everybody to use it?
And they're just like, well, it's just way easier to use your software. It's almost like we ask them, why do you enjoy using our software?
And they're like, isn't it obvious why, it's just an obvious solution to an obvious problem. Then on the other side, I think the big challenge, and this is, I wouldn't say as specific to our software specifically.
It's more with workflow tools and software platforms. Our software is inherently something that we need to get everybody within a firm to start using and that change management and initial adoption. When someone has done a certain workflow or process the same way their entire career for 20 years, it's going to require a little bit of activation energy to get them to change their ways. I mean, all humans are creatures of habit. And so I think that when we get feedback about our software and we have had companies that haven't renewed our service, and it's not because they haven't enjoyed the software, it's because they haven't figured out how to get everybody to change their workflow. And so that's a big initiative within our company and it requires a little bit of effort upfront. It's always worth it on the backend because once we get people using the platform and then they're getting the value from it and everybody really enjoys it because again, it's kind of an obvious solution to an obvious problem. Randy Wilburn 00:21:45.796 - 00:22:15.458 And I gotta imagine, what you were describing is like a churn when you lose clients that you already had.
I would imagine that your churn rate is probably a lot lower than a normal software company just by what you're doing and the problems that you're solving with Pirros.
So I think that more than anything else it's exciting and it shows the need for more firms like Pirros to pop up that provide augmented solutions for design professionals.
Peter Johann 00:22:15.594 - 00:22:47.432 Absolutely, absolutely.
I think the churn rate is something that our tools, like I mentioned before, inherently sticky because we're uploading a lot of information. We have yet to have a firm churn, because they're like, hey, I don't like this software, or people didn't want to use it or had bad experiences. We don't have a good reason why we're not renewing. We just didn't get our users to use it in the first place to even experience it.
And so that's always the challenge and especially the challenge with us.
Randy Wilburn
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