THE REALWAY TOBOOST YOURBRAINPOWER
Thanksgiving is a time to express your gratitude to the people in your life. During this time of year, plenty of companies talk about how thankful they are for their clients. But more often than not, to those clients, words of thanks feel like just another sales gimmick. If you want to show your clients how much they mean to you, here are a few ways you can express that thanks authentically. Send a Thank-You Note Getting a letter in the mail is a nice feeling. Taking the time to send a client a handwritten letter is the kind of pleasant surprise that really makes someone feel good. Obviously, a handwritten note will take more time to craft than an email, so it’s okay to send fewer notes in order to really make an impact. Find some tips for writing awesome thank-you notes at Helpscout.net/blog/how-to-write-a-killer- thank-you-note . Give the Gift of Food We all need to eat, so what better way to say thank you than with a sweet treat? You may not be aware of any unique dietary restrictions your client may have, so it’s best to play it safe. A tin of cookies or some peppermint bark will delight almost anyone, but if your client is a fitness company, they may prefer a healthier treat, like a fruit basket. Donate to a Client’s Favorite Charity A great way to show that you care is by helping a client give to their favorite charity or cause. If you happen to know a charity near and dear to their heart, you can The marketplace is flooded with supplements claiming to boost brainpower, increase cognition, and reduce the effects of aging on your brain. The reality is that boosting your brainpower is actually pretty easy — you don’t have to put any potentially harmful substances in your body to reap the rewards. How we live can have a huge impact on the way our brain ages, performs cognitive functions, and remembers things. A 2014 study published by the University of Tübingen in Germany found that brain function may slow down as we age, but certain cognitive skills and abilities don’t automatically follow suit. Essentially, the brain has the ability to remain sharp — under the right circumstances. What are those circumstances? That answer comes from another study published in the Psychonomic Bulletin & Review. The study found aerobic exercise may be the best way to boost brainpower and cognitive function. Aerobic exercise, also known as cardiovascular exercise, includes walking, hiking, jogging, running, biking, and swimming. Through these studies and others, we’re starting to get a better picture of how we can get the most out of our cognitive abilities and memory as we age. One group of researchers with the Dana-Farber Cancer Institute and Harvard Medical School even identified a molecule released into the bloodstream during
aerobic exercise that boosts cognition over time and may hinder neural degeneration. The Psychonomic Bulletin & Review study also noted that those who performed aerobic exercises had higher cognitive function than those who didn’t. Participants were able to
perform better when it came to task-switching, selective attention, and even working memory capacity. The study looked at a variety of age groups, from children to older adults, and people who were already considered healthy. In older people, the effect of aerobic exercise may even reduce symptoms related to many neurological disorders, from depression to dementia. The study also found that cognitive functions tied to implicit memory (functions that occur without conscious awareness, such as riding a bike, brushing your teeth, driving a car, or other familiar or repetitive tasks) were markedly better in older people who kept up a regimen of aerobic activity, though improvements were found in all age groups.
ANACTOFGRATITUDEORAHOLLOWGESTURE? SAY THANK YOU LIKE YOU MEAN IT
make a surprise donation in their name, or you can reach out and ask them directly. It’s the season of giving, after all!
The best way to make your thank-you feel authentic is to genuinely be authentic. Yes, an unexpected gesture can reflect well on your company and encourage clients to talk you up to their friends and family, but potential referrals should be a perk of giving back, not the main goal. Practice genuine gratitude this Thanksgiving, and it will be well-received.
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