This plays into an overarching theme of wellness, according to MPI’s Jessie States. According to the May 2020 Meetings Outlook quarterly research, 79% of meeting professionals say that their organisations are showing an increased interest in wellness at events. Though the survey was conducted in March, the data suggests this interest is not driven from the current health crisis. Rather, meeting professionals say it is driven by attendee interest in mental and physical health and wellbeing (50%) and organising staff desire to provide for healthy experiences (32%). Maria Griffiths of etc.venues adds “Dietary needs have increased in recent years as the survey shows. People are more particular about what they eat; there is a balance in establishing a dietary requirement compared to a dietary preference. Continuous training of our team is key, as it’s often impossible to plan for needs where we are not advised in advance. It’s how we react to this “in the moment” that is important whilst also limiting food waste.”
“79% of meeting professionals say that their organisations are showing an increased interest in wellness at events.”
— Jessie States, MPI
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IACConline.org & IACCmeetings.com
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