REPORT SUMMARY
The expectations, preferences and behaviours of meeting guests and planners are evolving rapidly. Venues are left to grapple with new and emerging technology, needs and motivations of incoming generations and attendees that are increasingly interested in transparency and ethical conduct, all while facing tightening budgets. Some major themes from previous editions of Meeting Room of the Future reports are continuing in 2020, such as increasing importance of infrastructure, flexible spaces, and lounge furniture. While at the same time some new themes emerge such as, preference for human-nature connection, taking social responsibility and sustainability seriously and new technology considerations like cybersecurity and virtual reality. Although these surveys were conducted during the early stages of the COVID-19 pandemic and the results do not reflect the changes that the meetings and events industry will encounter in the immediate future, many of the trends and changes predicted will hold true to some degree as much of these trends (especially preferences, sustainability and human-nature connection) are reflections of greater consumer trends and issues that will matter even in the wake of a pandemic. The IACC Vision: IACC is a community of passionate people and companies delivering innovative and exceptional meeting experiences. ABOUT IACC: Founded in 1981, IACC is a not-for-profit association dedicated to promoting understanding and awareness of the meetings venue industry and to giving member properties the tools necessary to provide an exceptional IACC meeting experience. Active members meet a set of stringent Quality Standards and agree to a Code of Ethics. Currently, the association includes approximately 400 members from the United States, Canada, Australia, Japan, Singapore, Hong Kong, Mongolia, Malaysia, Denmark, Sweden, Belgium, France, Switzerland, Spain, Italy, England, Scotland, Ukraine, The Netherlands, Germany, Russia, Hungary and the Philippines. For more information, visit the website at www.iacconline.org
“There are meetings and then there are IACC meetings.”
IACC wishes to acknowledge those who have contributed to the funding of the IACC Meeting Room of the Future (TM) initiative.
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IACConline.org & IACCmeetings.com
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