EXPERIENCE CREATION
As younger generations place more emphasis on the overall “experience” of a meeting, we have seen a gradual increase in the share of key players in the industry who indicate that experience creation will become more important over the next five years. Our 2018 study saw just a slight increase in the share of venue operators who said that their role involves experience creation. In this edition of the report, 94% of operators report that their role entails experience creation.
As a venue operator, do you feel it is your role to provide the “memorable experience” element for clients and their delegates?
2020 2018
2017
Yes
94%
57%
56%
0% No
7%
4%
Sometimes
6%
36%
40%
8
IACConline.org & IACCmeetings.com
Made with FlippingBook HTML5