2020_IACCmeeting_Room_Future_Report

EXPERIENCE CREATION

As younger generations place more emphasis on the overall “experience” of a meeting, we have seen a gradual increase in the share of key players in the industry who indicate that experience creation will become more important over the next five years. Our 2018 study saw just a slight increase in the share of venue operators who said that their role involves experience creation. In this edition of the report, 94% of operators report that their role entails experience creation.

As a venue operator, do you feel it is your role to provide the “memorable experience” element for clients and their delegates?

2020 2018

2017

Yes

94%

57%

56%

0% No

7%

4%

Sometimes

6%

36%

40%

8

IACConline.org & IACCmeetings.com

Made with FlippingBook HTML5