ADVERTISEMENT
How To Succeed By Seeing The Whole Story
Generate Leads With Minimal Effort— Dropbox’s Go-To-Market Hub For Partners Q. What is the Dropbox Go-To-Market Hub, and how does it benefit partners? A. The Go-To-Market Hub (GTM Hub) is a one-stop shop for all things Dropbox Channel Marketing. We launched this because we want to make marketing access simple for our partners so they can focus on growing their business, and to support the channel infrastructure within Dropbox. With the GTM hub, partners can co-brand Dropbox marketing assets and create customizable marketing campaigns, social posts and web pages. Additionally, it’s possible to track and manage leads and opportunities and analyze performance and ROI with data-driven insights. Q. What types of partners are a good fit for the Go-To-Market Hub? A. From what I’ve witnessed launching a similar tool at a previous company, the partners that are invested in selling Dropbox solutions and boosting their brand as a trusted advisor to their customers, benefit most from this tool. They are part of the Dropbox Partner Program and have product knowledge under their belt through certifications and regular webinar attendance. Additionally, partners with a business or co-marketing plan in place to help direct their GTM Hub strategy are also a great fit. Q. What should organizations consider before they go to market? A. Organizations should consider how well they know the Dropbox solutions they are selling. Are they familiar with how to integrate Dropbox products into their own solutions to then sell them to the audience they are targeting? If not, then let’s work together. How do their services differentiate from a customer buying directly? We have channel sales and marketing teams at Dropbox to support partners with these tactics. The Go-To-Market Hub is yet another resource to help partners tailor their message and align with how Dropbox goes to market with those audiences and solutions. Q. How can current and prospective Dropbox partners take advantage of the Go-To-Market Hub? A. Any registered partner can access the GTM Hub via our Partner Portal homepage. There are trainings available and we have a team of experts available to offer 1:1 support on how to get the most out of this new tool. Sign up to become a partner and get access today!
Tracy Little Global Field and Channel Marketing Director
” This new marketing platform will change the way partners interact with Dropbox. Partners can co-brand
and share assets or collateral like never before. They can create and send campaigns independently, making it ideal for those without a marketing CRM like HubSpot— all for free. ”
Become a Dropbox Partner www.portal.dropboxpartners.com
Made with FlippingBook - professional solution for displaying marketing and sales documents online