By Jamie Barrie T he Beach Whiskey Company, a national spirits company, has announced it has acquired American Harvest Vodka, which is an American-made organic vodka, putting the plan in place to have which will lead to American Harvest Vodka returning to shelves across the country this year. American Harvest Vodka was created by the Sidney Frank Importing Co. in 2011 and gained a strong national foothold by 2014. In 2015 the company was acquired by Jägermeister of Germany, however the Frank family retained ownership of the brand.
The recent sale of American Harvest to the Beach Whiskey Company will see the return of the brand to one of its creators, Bill Henderson, who is now chief marketing officer of Beach Whiskey Company. “Organic and craft spirits have shown significant growth over the past five years, and Double Gold Medal-winner American Harvest has already shown its ability to stand apart from other super-premium vodkas,” said Smoke Wallin, chief executive officer of Beach Whiskey Co., in a statement. “Now is the time for a national organic craft vodka, and American Harvest Vodka fits seamlessly into the Beach Whiskey portfolio while accelerating our national growth plans. Distributors who previously carried American Harvest are eager to have it back, and this is creating additional opportunities for the Beach Whiskey portfolio.” According to company information, American Harvest is handcrafted in small batches from American wheat and distilled with 100 percent certified organic ingredients to yield a distinctly smooth spirit with a crisp, clean and slightly sweet hint of real agave. The wheat is estate grown from a single family farm, and the water is from a protected source beneath the Snake River Water basin. “While craft spirits have taken off, so too are consumers becoming increasingly focused on the provenance of their food. They want to know who raises their beef and from which farm their fruits and vegetables are sourced,” Henderson said. “American Harvest Vodka was created because we believe the same can and should be true for spirits.”
31
FEBRUARY 2017 • SPOTLIGHT ON BUSINESS MAGAZINE
Made with FlippingBook HTML5