example is a $5.2 billion annual industry in Canada, so what Event Atlantic does is set us up with a strategy that has us working together as towns rather than competing against one another. It’s all about finding what’s a good fit for who and when. It’s important, for example, not to have two major events in neighbouring towns at the same time. So, now each town has submitted a database so that people know what we have to offer in terms of venues and dates. It gives every town involved the opportunity to host a reputable event in a venue of their choosing. It’s really incentive for everyone to invest wisely in infrastruc- ture and train their staff in the networking skills neces- sary to attract big ticket events. Events conferences held across North America have been invaluable tools for us because it’s a relatively new growth area for Truro. This is better than the old throw something at the wall and see if it sticks approach. Our sports and music commu- nities are incredible. They bring a lot to the community, so we’re willing to do what we have to do in this area to get it right. In sports, the Town of Truro has in its long list of accomplishments four provincial titles, two world titles, and two national titles. The people of Truro and Colchester County are incredibly competitive in sports – not to mention academics and business. That’s why when we host events, everyone wants to get involved. And a strong volunteer base helps us attract major events, like the upcoming World Down Syndrome Swimming Cham- pionships in 2018 to be held at the Rath Eastlink Com- munity Centre. We’re going to have some exciting news about a hockey event to be held there in 2017. There’s always something big on the go in Truro.”
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Truro Display Office: 282 Willow St., Truro NS truro@heritagememorials.com 902-893-8317 Karen Crooks - Sales Consultant
www.heritagememorials.com 1-800-565-5032
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SPOTLIGHT ON BUSINESS MAGAZINE • FEBRUARY 2017
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