‘Start With Why’ And Better Business Will Follow
problem were you trying to solve, and why was it important to you to solve it? Look outward by asking those around you why they spend time with you or why a customer buys from you. You can learn why people are drawn to you and your business this way. Look inward by identifying a bigger vision that you wish to contribute to. What do you believe in? What really matters to you?
action from others in a way that discussing the “what” can’t. Talking about the “why” engages emotions; analyzing the “what” is purely logical. When you try to sell something to people based on “what,” you rely on specific manipulations like price and product details. But if you help people understand why you do what you do by revealing the real purpose and intention behind your reasons, you build a sense of trust. This trust leads to loyalty, and loyalty means that person comes back to do business with you and also refers your business to others. This is how businesses grow! Figuring out your “why” is a process of discovery, not invention. In order to discover it, you can turn to three key strategies.
•
“There are only two ways to influence human behavior: You can manipulate it, or you can inspire it.” –Simon Sinek It can often be hard to clearly articulate what you do for a living. That means it can be difficult to explain your vision to potential clients and customers, which then makes it harder to convince them to purchase your product or services. In “Start With Why,” author Simon Sinek illustrates the importance of explaining to others why you do the business you do rather than explaining what you do or how you do it.
•
“Start With Why” teaches readers how to go about discovering their “why,” then instructs them on how to effectively use that information to help their business. It also helps them unleash their business’s vast potential that has remained untapped until now.
•
Look backward at the original motivation for starting your business. What specific
Sinek argues that when people start figuring out the “why” in what they do, it inspires
LAUGH OUT LOUD
Sesame Zucchini Noodles
Ingredients
• • • • • •
3 tbsp pure sesame oil 3/4 tsp fresh ginger, grated 2 cloves garlic, chopped 2 tbsp apple cider vinegar 3 scallions, thinly sliced 1/4 cup chopped almonds
• • •
4 medium zucchini
Salt, to taste
3 medjool dates, pitted and softened in warm water for 5 minutes
•
3 1/2 tbsp creamy, unsweetened almond butter
•
3 tbsp coconut aminos
directions
1. If you have a spiralizer, use it to cut zucchini into noodles. Otherwise, use a peeler. Salt zucchini. Allow zucchini to “sweat” out water for 1 hour, wrap in a paper towel, and squeeze the water out. 2. In a food processor, blend dates with almond butter and aminos until smooth. 3. Add sesame oil, ginger, garlic, and vinegar and pulse until sauce is smooth. 4. In a pan, sauté zucchini noodles until heated and slightly softened. 5. Toss zucchini noodles with prepared sauce and top with scallions and almonds.
Inspired by PaleoRunningMomma.com
31
Published by The Newsletter Pro • www.newsletterpro.com
Made with FlippingBook - Online catalogs