Logos are Back Plus a few new options for branding that keep our logo gear in play longer. Each day at Patagonia, we look for ways to use our business to save our home planet, and that starts with creating goods that last a really, really long time. When we realized that adding an additional nonremovable logo to a garment could significantly shorten its life span, we made the difficult choice to stop approving additional logos altogether, until we could figure out a way to do so without dooming our gear to an early grave in a landfill. That’s why we’re excited to announce that we’re once again authorizing custom third-party logos on our gear. This time, however, we’re doing it a little differently. The first option—and our favorite—is to forgo added logos on your Patagonia gear altogether. Instead, we suggest supplementing your gear with useful branded items such as lanyards, name tags and water bottles for your crew to distinguish themselves as part of your company. We do understand a logo can be a powerful thing, so another option is to work with a third-party decoration facility to apply removable branding such as a zipper pull, luggage tags or woven hem labels. All are extremely versatile, easy to remove or replace, and can even be reapplied to another jacket or pack if a team member moves on. And then there’s the classic embroidered logo. These have long been considered permanent, meaning even a tiny logo could reduce the life span of a garment in a big way. It is now possible to effectively remove embroidered logos from most garments and add a new logo if needed. Better yet, skip the logo and preserve the opportunity to keep your gear in use longer. But scrubbing and adding new logos to help keep gear in play only solves half the problem. The other half: finding a way to recapture logo’d garments that people no longer want at all. So, we figured out a way to add a patch over existing corporate logos, which will enable us to take them back and then re-sell them through our Worn Wear program. Even after your employees have outgrown their Nano Puff ® jackets or Better Sweater ® quarter-zips, someone else will be able to continue enjoying those garments for years to come. Our Group Sales program is small, and we accept applications on a case-by-case basis, but please reach out to discuss options for bringing our gear to your team. Thank you for being a Patagonia customer and advocate. But, most of all, thank you for giving a damn about saving our home planet.
Customer Testimonials
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“B Lab works with Patagonia because we believe in partnerships with companies that are using the power of their business to build a more inclusive economy and healthier planet.” Andy Fyfe, Director of Equitable Growth, B Lab
“World Central Kitchen’s teams often activate in dangerous and distant locations, and we need to keep our people cool and protected from the sun when surveying a remote farm, or warm and dry when delivering food in a hurricane. Patagonia gear does all that, so whether we’re planning a complicated mission in the face of much uncertainty or a trip on a partner fisher’s new boat, one thing we can count on is our teams will be safe, comfortable and well-equipped to handle whatever nature throws at them.” Erich Broksas, Chief Operating Officer, World Central Kitchen
World Central Kitchen contractors build boxes to hold fresh produce and shelf-stable items. This nongovernmental organization provides meals to people impacted by crises, and in this case, the food will go to Navajo Elders and families who’ve been hit hard by COVID-19. Fort Defiance, Arizona. Courtesy of World Central Kitchen
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