No Business on a Dead Planet Being a 1% for the Planet ® member and Certified B Corp. Why did Yvon Chouinard update our official purpose statement to “We’re in business to save our home planet”? That’s because we believe business can play a crucial role in stopping the myriad of threats facing life on Earth, but only if those businesses take concrete action toward protecting the well-being of our planet and its denizens. We also believe such efforts mustn’t come at the cost of success. In fact, history has proven they can even strengthen a company’s bottom line ... and help save the planet in the process. In 1985, Patagonia began pledging 1 percent of our sales to the preservation and restoration of our natural environment; in 2002, Chouinard and Craig Mathews, owner of Blue Ribbon Flies, founded 1% for the Planet, a nonprofit that encourages other businesses to follow their example. The organization now has over 6,000 members—from companies like New Belgium Brewing to individuals like musician Jack Johnson—who’ve donated more than $430 million to domestic and international grassroots environmental groups. We took another more holistic step in December 2011 when we became a Certified B Corporation, and in January 2012 we formally registered as the first benefit corporation in the state of California. B Corp certification means our company’s overall environmental and social performance has been measured and independently verified by third-party company B Lab. Their evaluation goes beyond products or even the supply chain, encompassing a company’s operations, business model, community impact, materials, charitable donations, employee benefits and—as Chouinard noted— even its purpose statement.
Join Us To find out more about becoming a 1% for the Planet ® member or to learn about the B Corp certification process, visit onepercentfortheplanet.org or bcorporation.net. Because, as conserva- tionist David Brower put it, “There is no business to be done on a dead planet.”
Over 160 million
Amount donated to environmental groups by 1% for the Planet since its founding in 2002. Over 435 million
Donations given by Patagonia through 1% for the Planet since they started in 2002.
151.4
Number of Certified B Corp businesses as of Fall 2023, spanning 89 countries. Over 6,680
On September 14, 2022, Patagonia announced a new ownership model. “We’re making Earth our only shareholder,” said founder Yvon Chouinard. Now, every dollar that is not reinvested back into Patagonia will be distributed as dividends to protect the planet. Nancy Pastor
Patagonia’s 2020 Overall B Impact Score, out of a possible 200.
For ordering information visit Patagonia.com/group-sales
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