FROM THE PRESIDENT PUTTING MEMBERS FIRST Near Year – New Logo Coast to Coast has some exciting news to share! In 2021 we are introducing an updated brand identity for Coast to Coast via a new logo with a more contemporary design and typeface. This clean new look for Coast to Coast projects a brand image that is modern, fun, and energetic. The new logo is part evolution in that the four horizontal red lines on either side of our brand name call to mind the “wings” from our previous logo and give the new logo movement and energy. In addition, we acknowledge the strong bond to our parent company by adding the phrase “a Good Sam company” as a foundational element of the new logo. We feel the new logo better reflects a modern company that is always “on the move” to connect our members to thrilling new outdoor adventures and travel experiences. You will first start to see the new logo on our member website www.CoastResorts.com, followed soon after by conversion of all other member communications and marketing materials. We have also updated the individual product logos for Premier, Deluxe, and Classic in this same style. This brand identity update is happening in concert with an exciting Good Sam brand refresh that is being rolled out in 2021.
We hope you love this new look and new logo for Coast to Coast as much as we do. As always we welcome your feedback, so let us know what you think. Just email us at CCRPresident@CoastResorts.com While the Covid-19 pandemic affected travel for some of you last year, we hope you are able to hit the road for some great travel experiences this year to make up for plans that may have been cancelled last year. As vaccines become more widely available, and more people are vaccinated, life should slowly return to normal for all of us. However as new virus variants may cause additional spikes in new cases, resulting in new travel restrictions, please check with any resort or Good Neighbor Park before you visit to learn the latest restrictions. Also as we did all last year, we are continue to post a PDF on our member website, www.CoastResorts.com, to advise members of any resorts under restrictions due to Covid-19. You will see it at the top of the home page when you log in using your member credentials. Best wishes from all of us for safe travels this year. If you need help with your travel plans, remember you can call Coast Member Services Mon-Sat at 800-368-5721 for help with your resort reservations. Happy Travels!
MARCUS LEMONIS Chairman and CEO Camping World & Good Sam marcusvip@goodsamfamily.com
BRUCE HOSTER President Coast to Coast Resorts CCRPresident@CoastResorts.com
FROM THE PRESIDENT
COAST TO COAST SPRING MAGAZINE 2021
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