MEMBER MATTERS MAKING THE MOST OF YOUR COAST TO COAST MEMBERSHIP In the “From the President” column this issue we announced that Coast to Coast is unveiling a new logo in 2021. Since we are approaching our 50th anniversary in 2022, I thought you might enjoy looking back on the logos that have defined Coast to Coast since our founding in 1972. Original logo 1972 – late 1990s
Coast to Coast Resorts logo late 1990s – 2003
This logo retains the blue and green colors of the original logo but in a more streamline form that places more emphasis on the Coast to Coast name. The arch from the original logo now is a design element curving over the company name, but now it appears as a two-lane roadway. Like the original logo, this logo conveys that Coast to Coast can help you realize your travel dreams from coast to coast. Coast “wings” logo 2004 – 2012
This is the original logo for Coast to Coast which was in use for more than 25 years. The top part of the logo is comprised of mountains, sky, and either a sunrise or a sunset, no doubt signifying all the wonderful places in the great outdoors that you can visit with your Coast to Coast membership. The outline of the United States
at the bottom of the logo along with the golden arch clearly conveys that you can travel “coast to coast” with Coast to Coast. The principle colors used are green, blue, and gold.
Coast to Coast was relaunched in 2004 with a 24/7 online reservation system as well as new benefits like condo vacation getaways. Along with this relaunch came a new logo, what came to be known as the Coast “wings”
MEMBER MATTERS
COAST TO COAST SPRING MAGAZINE 2021
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