logo. The round center of the logo can be envisioned as one of the tires on your RV, complete with tire tread on the outside and a round hubcap in the middle. The “wings” on either side of the logo also convey travel, perhaps reflecting that Coast could now book air travel and condo vacation getaways for members in addition to RV travel. Added to the logo for the first time was the line “Est. 1972”, reflecting the credibility of a company that had been in business for more than 30 years. This line also adds to the overall “retro” feel of this logo. Coast “wings” logo with “Sam” 2012 – 2020
as their primary logo color. Of course Sam has his halo, acknowledging the “Good Samaritan” foundation of the Good Sam Club. New Coast logo 2021 –
With a more contemporary design and typeface, this clean new look for Coast to Coast projects a brand image that is modern, fun, and energetic. The new logo is part evolution in that the four horizontal red lines on either side of our brand name call to mind the “wings” from our previous two logos and give the new logo movement and energy. In addition, we acknowledge the strong bond to our parent company by adding the phrase “a Good Sam company” as a foundational element of the new logo. How many of these Coast to Coast logos can you remember? Email us at CCRPresident@CoastResorts.com with any thoughts or comments you have.
This logo retained all the elements of the previous logo, while introducing the face of “Sam” to the center of the logo. Sam has been the mascot for Good Sam for many years, and the inclusion of Sam’s face was meant to convey that Coast to Coast is a part of a much larger company (Good Sam / Camping World) that also has deep roots among RVers and outdoor travel enthusiasts. This logo also was redesigned with a more vibrant red color, also a nod to Good Sam who has always used red
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COAST TO COAST SPRING MAGAZINE 2021
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