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Contents
Staff
2 Welcome Letter 3 Tournament Spotlight: Senior Events Senior bowlers have plenty of opportunities to compete and build friendships through top-tier tournament groups across the country. From the SASBA events in Texas to
11 Beating the Summer
EDITOR-IN-CHIEF Gary Hulsenberg DESIGNER Nichole Thomas LOGO BY Jessica Moe CONTRIBUTORS Blair Blumenscheid Leanne Hulsenberg Yannick Roos Nichole Thomas
Slowdown: How Bowling Centers and Pro Shops Can Keep Business Rolling As temperatures rise, league play may cool down—but that doesn’t mean business has to! Plan ahead with creative summer leagues, family-friendly promotions, and pro shop specials to keep bowlers engaged. Use social media and email marketing to stay connected, and take advantage of the downtime to prepare for a strong fall season. With the right approach, summer can be a time of opportunity rather than a setback!
Michigan’s NASSBT tour, there are exciting options for scratch bowlers over 50. No matter your location, these tournaments provide competition, camaraderie, and a chance to celebrate the sport.
COVER PHOTO BY Yannick Roos
5 Marketing Like a Lion: March Strategies for Bowling Centers March is the perfect time to
energize your bowling center’s marketing. Tap into basketball brackets with a “Bowling Bracket Challenge,” turn unpredictable weather into “Rainy Day Specials,” and make your center a spring break hotspot. Don’t let the lion’s roar fade—use these fierce strategies
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Mission Statement We aim to ignite creativity and camaraderie within the bowling industry through this monthly publication. With a focus on engaging content from expert insights to entertaining stories, we aim to inspire and empower professionals across all sectors of bowling. By fostering a community-driven approach and delivering valuable resources with a touch of humor, we strive to enrich the experience of every reader, ensuring that SparX remains a vibrant and indispensable companion in the world of bowling.
to drive excitement and business all season long! 9 Bowling for Everyone: Promoting Inclusivity Through Social Media Bowling is a sport for all ages and abilities, and your social media should reflect
that! Highlight diverse bowlers, from youth leagues to senior players, and showcase adaptive bowling options. By celebrating inclusivity and accessibility, you can foster a welcoming environment and strengthen your bowling community—one post at a time!
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