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Marketing Like a Lion: March Strategies for Bowling Centers
By Blair Blumenscheid | Biz Booster
The old saying says that, “March comes in like a lion and goes out like a lamb.” But what if the energy of the lion doesn’t go away? Let’s chat about some fierce marketing strategies that will have your center roaring with success. EMBRACE THE MADNESS March isn't just about changing weather – it's about basketball brackets and spring break crowds. Why not combine them? Create your own "Bowling Bracket Challenge" where teams or individuals compete in a tournament throughout the month. You could even use items on your menu to drive up excitement. Who will win the battle between your famous grilled ham & cheese sandwich and a slice of pizza? Social media loves a good bracket, and nothing drives engagement quite like friendly competition. SPRING BREAK SPECTACULAR Your college may fill the lanes on Thursday nights, and they may be planning spring break getaways, but many families are stuck at home looking for entertainment. Position your center as the ultimate spring break staycation destination: • Create "Spring Break Survivor" packages with multiple visits included • Host "Beach Bowl" nights with tropical themes, fruity smoothies and mocktails • Partner with local schools to offer special afternoon
• Share "Mega Moments" when bowlers hit big achievements • Create special recognition for your "Pride Leaders" (frequent visitors) SPRING CLEANING YOUR MARKETING While you're doing your spring cleaning, don't forget to
freshen up your marketing approach: • Audit your social media presence
• Update your website's spring/summer information • Clean up and refresh your email lists (Several of the email database can show your most engaged consumers. Clean out old/unused emails addresses.) • Review and renew local business partnerships LOOKING AHEAD Use March's energy to build momentum for the rest of spring and summer:
• Begin promoting spring leagues • Tease upcoming summer programs • Start booking graduation parties
• Plan Easter events THE BOTTOM LINE
March gives us a unique opportunity to shake off the winter blues and attack our marketing with fresh energy. By combining seasonal themes with strategic planning, we can create a roaring success that carries well beyond the month. Remember, while March might go out like a lamb, your marketing efforts should keep that lion's spirit all year long.
programs during break WEATHER THE STORM
March weather is unpredictable! Time to use that to your advantage. Create "Rainy Day Specials" that activate when the forecast shows precipitation. You could even share the daily weather report Nothing beats bowling when outdoor activities get rained out, and weather- triggered promotions can drive spontaneous visits. ROAR ON SOCIAL MEDIA Time to let your social media presence show its teeth: • Create March-themed photo opportunities (think spring break selfie stations)
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