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A SIMPLE SOLUTION
Building your dental practice using marketing funnels is the best way, in my opinion, to see real practice growth quickly and affordably. Marketing funnels allow you to get your message in front of large numbers of highly targeted prospective patients quickly while automating the process at a fraction of the cost of other traditional marketing methods. What exactly is a marketing funnel? A marketing funnel is the entire journey of a prospect first becoming aware of your practice until they are a new patient sitting in your chair! They are literally funneled into your practice. Think back to those four phases … awareness, interest, decision, action. Your marketing funnel puts solutions to their specific problems right in their lap. It does the marketing work for you through simple, affordable steps. Awareness begins online, usually through Google, Facebook, and YouTube ads, boosted social media posts, videos, and more. In the interest phase of the funnel, people intrigued by the ad are led to a mini, topic-specific website through the ad that’s usually about 2–5 pages in total and about one topic ONLY. There are no other distractions, including no links to your social media or any other place until you have their contact information. The marketing funnel holds the prospective patient’s hand through the process of gathering information and requesting or scheduling an appointment. That leads them seamlessly into the final phases of the funnel and to becoming your new patient. Here’s the outline of what that website should look like and what it should do.
DELIVERING THE GOODS
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gurus. Any of your team members can be trained to make this marketing magic happen! It’s accessible for anyone to learn, and coaching from our Gems Family can get you set up.
When people opt in or share their information, the next step is to deliver what you promised. Depending on your marketing goal, the next step might be to automatically email them an e-book, a special report, some kind of checklist or guide, or even a link to a video you recorded answering common questions people have about the specific procedure from the landing page. All of this immediately begins to build relationship and trust. It positions you as THE expert. You could even take this one step further and allow them to schedule an appointment with you online. The process is accomplished by using simple, inexpensive, but super sophisticated software. GONE are the days that you need an entire team of web designers or tech
3. THE FORTUNE IS IN THE FOLLOW-UP
Finally, you have a quick and easy way to automatically follow up with prospects that share their information with you but never make an appointment. It is very easy to “nurture” these leads with a series of automated emails that position you as the “trusted authority.” We never know what’s going on in someone’s life or why they didn’t schedule. Perhaps something unexpected happened, and it was a big expense. By nurturing these leads, and by providing valuable information, YOU become the
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YOUR LANDING PAGE
A landing page is the first page a prospective patient visits on your mini-site. It is all about the topic they were interested in, and the ONLY purpose of the landing page is to collect contact information from the prospect in exchange for information they want. It then immediately takes them to the next step of your funnel.
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