p.1. Stop Hiding From Your AR (Accounts Receivable) p.4. Recently Unearthed on Planet Gems p.6. Coaches' Corner Gems Inside
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6. THE TEETH WHITENING FUNNEL: This funnel targets patients who are tired of discolored and yellowed smiles. We want to offer them an effective, clean treatment program designed to give them the smile they crave. No matter what your goals, or what kind of cases you’d like to do more of, a marketing funnel can be created to attract exactly THAT patient! When you figure out what kind of funnel you want, you then create highly targeted ads and drive that prospective patient to your funnel’s landing page.
beautiful smiles, and that’s what we are promoting … because that’s their biggest obstacle. And we can fix it!
obvious choice for their care when they are ready to schedule an appointment.
2. THE INVISALIGN FUNNEL: This funnel targets patients who want straight teeth but don’t realize just how many options they have to fix
We can even retarget people with our marketing funnels. If someone made it to your page but didn’t share their information with you, there’s a good chance they got distracted. Clearly, they were initially interested; they clicked your ad for more information. Once they have landed on your marketing funnel page, and even if they didn’t share their contact information, using retargeting, we can easily put additional “reminder ads” in front of them to encourage them to take action. Finally, at the bottom of the funnel during the decision and action phases, we have people who take you up on your irresistible offer, schedule an appointment, and become your patients.
their smile. This could also be used for Clear Correct, Six Month Smiles, Fast Braces, traditional ortho, or whatever you offer.
3. THE SNORING AND SLEEP APNEA FUNNEL: This funnel not only attracts
patients searching for better sleep … but it also gets the attention of spouses who are tired of trying to sleep through snoring!
ARE YOU READY TO TRY MARKETING FUNNELS?
The most effective and efficient way I have found to build a practice is to have marketing funnels working for us 24/7. While we still do some of the more traditional marketing, we are doing less and less of it because we found that marketing funnels are THE BEST WAY to fill our schedule with ideal patients without relying on referral relationships or expensive and often inefficient traditional marketing. If you’d like more help and training on building funnels to work for your dental practice, ask your Personal Gems Concierge to book a coaching call with your Coach today, and we will walk you through the process.
4. THE NEW PATIENT HYGIENE
FUNNEL: We are often targeting fee- for-service patients, some of whom who don’t have dental insurance. They want great service, but they’re on a budget. We’re mindful of this through the funnel. (We also have a Dental Health Savings Plan funnel that targets patients who may need more extensive care but don’t have dental insurance.) 5. THE EMERGENCY PATIENT FUNNEL: Just as the name suggests, we want prospective patients to think of us when the next dental emergency pops up. If we can get them into this funnel before it happens, we’re more likely to be the practice they call.
WHAT KIND OF FUNNEL DO I NEED?
When it comes to marketing funnels in a dental practice, you are only limited by your imagination. Ask yourself this: What procedures do you want to do more of? That is the service that needs a funnel. But don’t limit yourself. In my practice, we currently have many different marketing funnels running simultaneously. Each funnel attracts a different type of patient my Dentists want to see more of. To guide your decision-making process in creating funnels, these are some of our active funnels right now:
1.
THE IMPLANT FUNNEL: Just as the name suggests, it’s all about implants. It attracts patients who are looking for single-tooth implants, multiple implants, All-on-4, implant-retained dentures, denture stabilization, and implant-supported bridges. You name the implant, it’s in the funnel. We know these patients want stable,
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